Custom gifts can make an emotional connection with your customers

Posted by ProImprint
Posted on December 28, 2017

Promotional products make delightful billboards that can sneak in your brand and message to the homes and hearts of your recipients. But did you know that apart from being a highly effective advertising medium, these logo items make people happy and bring joy? Custom gifts trigger a sea of emotions in your customers and make a tangible connection with them. No other promotional medium has the potency to stir up so many emotions or the staying power of custom gifts. Once you hand it out, these logo items will create brand impressions at no extra cost, grab easy attention from everyone around and set off word of mouth publicity as well.

Here are some of the emotions that are evoked by custom gifts that will reinforce your relation with your customers.

Happiness – Custom gifts have the capacity to please people and make them feel special. By choosing an appropriate gift that your audience will like you can enhance the popularity of your promotional gifts. For instance, a chocolate gift box or some delightful Christmas tree ornaments will all make custom gifts that can enhance the happiness of your recipients during this holiday season.

Surprise – An unexpected gift will make them surprised and brand loyal all at once. A thoughtful gift can strengthen existing business relations and build new leads all at once. Everyone will love to get gift and when it is unexpected gifts become truly special. Surprise your clients with gifts during their milestone celebrations or during the first purchase at your stores. It will make a sure shot way to grab the attention of your customers than the customary holiday season or end of the year gifts when people get gifts from many others brands as well.

Relief – Gifts that evoke emotions of safety and reassurance will bring your brand closer to your audience than anything else. Custom gifts like hot/cold packs or lipbalm that will relieve the symptoms of physical stress and conditions make perfect examples of such gifts. A reliable flashlight or a multi tool that makes a perfect addition to their safety kit will also enhance the relation of your brand with your audience. Every time they use these highly practical gift items they will be reminded how much you care for them.

Amusement – Something to laugh for, a gift that offers ample scope of entertainment and are amusing will enjoy a special place among your audience. Think of custom gifts like puzzles , goofy pens or light up yo yo that will provide amusement for both kids and kids at heart. Every time your recipients use these, they will get a respite from their stress.

Satisfaction – Gifts that come handy and that fulfills their needs and expectations enjoy a high rating among the audience. For instance gifts like jackets or insulated tumblers will make a perfect choice during winter season because people will find these gifts highly useful and satisfying.

Attraction – Gifts that evoke interest and liking are gifts that are trending. Tech gifts are items that everyone will have an affinity for. People need gifts like powerbanks, speakers or webcam covers in their daily lives where they juggle a lot of tasks in the digital world. A highly popular gift will enjoy a high attraction among your audience.

Can you think of more emotions than an ideal custom gift can evoke? Share your thoughts at the comments section to join the conversation