Creative Ideas To Drive Your Tradeshow Crowd
Tradeshows demand a lot of time, energy and money and to get the maximum returns you have to infuse a few smart ideas into the planning process. Eye catching visuals, a friendly team at the booth and loads of buzz and gifts- there are countless way to build up the interest of the tradeshow crowd and to engage people with your brand.
Making your tradeshow booth a beehive of activity is no rocket science! Here are some simple and creative ideas that will go a long way in making your booth popular.
Build up a surprise
Intriguing instagram snaps, unique facebook posts and banner ads will all drive up the curiosity of onlookers and get them to the show. You can even plan some quiz or brain teasers for the audience and announce gifts for the winners at the tradeshow booth.
Just 3 seconds to impress
On an average, attendees spend just under 3 seconds in a tradeshow booth and the tradeshow booths have to grab the attention of the attendees within this short span. A clean and clutter free display will go a long way in attracting the attention of people and to make your booth stand out from the rest. Make your tradeshow booth colorful with unique inflatables and interactive games that will make people take a closer look at your booth. Let the visitors be encouraged to interact with your staff by providing an open layout and multiple entry points that will prevent crowding and ensure a free flow of attendees.
A smart team
Smiling faces and a well groomed team in professional corporate attire and uniforms will all leave a lasting impression in the minds of the attendees.
Run Sales
Advertise discounts and special deals in tradeshow booths to get new customers to your fold. Never before prices and deals will be the trump card to get people into the stall.
First impression is the best
Choose an eye pleasing display color that contrasts your product. For instance if your products are brightly colored make sure to put up a white backdrop that will highlight the display.
Simplicity is the key
Make sure that the posters in the booth flaunt a simple design and legible fonts. A cluttered design will make the viewers confused and they may miss out the underlying message.
Make your booth Interactive
To build up the interest, set up a dance presentation, a hands-on action with your gadget, a raffle gift or a prize wheel game to attract people and to make them stay longer.
Freebies: The one single thing that can sway the popularity of your tradeshow booth is freebies. Choose useful gifts that your recipients will surely retain and use. Handing out custom gifts will give you a wonderful opportunity for you to collect the contact details of the visitors. Browse our exclusive section of custom tradeshow handouts to get the best promotional advantage.
Do you have more such ideas to build a buzz during tradeshows? Share it with us at our comments section.
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