Category Archives: Infographics

Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent. Media publicity plays an important party in business promotions. From newspaper and radio ads to social media publicity and brochures, media publicity can be highly diverse. Media advertisement is costly, has a short shelf life and […]

Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone! Promotional products not just promote your business and build brand loyalty but will also draw referrals from satisfied customers. ASIC reports show that promotional products draw as many as 500 percent more referrals from satisfied customers than […]

Most business owners prefer branded premiums like custom drinkware items as promotional gifts to boost their brand recall. Always in use and available in a mind boggling range of choices, these logo drinkware items are budget friendly too. We all use drinkware items many times a day. Be it for the morning coffee, afternoon fresh […]

Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps Promotional gifts are time tested marketing tools to enhance brand recall and popularity. There are thousands of custom gifts in all possible genres that the marketers can deploy. However, did you know that not […]

89% of consumers can recall the advertiser of a promotional product they’d received in the last two years. Promotional products can be employed to drive sales, promote goodwill, thank your patrons and even to spread awareness or raise funds. The amazing potential of these marketing tools have made these veritable items in the marketing mix […]

Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware. With thousands of promotional products on the offer, marketers often find the task of picking up the most appealing gifts an overwhelming task. That is when the popularity ratings of custom gifts by ASIC assume significance. The golden rule of choosing […]

Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it. Promotional product industry is a multibillion dollar business segment that churns out thousands of custom gifts every year. Choosing the right promotional gift will go a long way in making or breaking any promotional campaign and that is where […]

91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, 55% have at least one in their bedroom. Promotional products ensure better brand recall among your target audience. PPAI reports suggest that as much as 89% percent of consumers can recall the advertiser of a […]

Sixty-Three Percent Of Consumers Pass Along The Promotional Products They No Longer Wish To Keep. Did you known promotional products not just get your message out to the target audience but will also take your brand to farther areas? PPAI reports say that 63% of consumers pass along the promotional products that they no longer […]

69% of Consumers Would Pick Up A Promotional Product If They Deemed It Useful Studies show that a majority of people (69%) will pick up a custom item if they find it useful. This is what makes practical gift items popular among marketers in getting their message out. So, make sure that you put every […]