Brew A Piping Hot Brand Promotion On National Espresso Day

November 23^rd is National Espresso Day. It is a great day to celebrate the love of  coffee for Americans who love to start their day with  coffee . Though this day might not mean much to most marketers,  you might want to think again. It is indeed a perfect opportunity to come with some flavorsome marketing and brand promotions, to pick up sales momentum.

National Espresso Day comes right around the Thanksgiving break every year; which makes it a double delight for everyone especially coffee lovers. It is that time of the year, when  people are in the mood to celebrate, and enjoy fine food and drinks.

History

National Espresso Day is held to  honor the wonderful  invention of the first  espresso machine  by Angelo Moriondo in Turin, Italy way back in 1884. The machine has undergone many upgrades in the last many years; however this day remains special for coffee lovers all over the world.  In 1927 the First espresso machine was set up in the USA in Reggio’s restaurant in New York City, New York.

In case you are new to the idea of celebrating this day, here are some interesting tips that you will find interesting.

Custom coffee mugs make thoughtful gifts

Nothing will enhance the coffee experience like a trendy coffee mug. Choose from a wide range of models including insulated cups, classic ceramic mugs and a lot more. You can even pair  it with  coffee beans  or a hand written note for your long term employees and customers.

Organize an espresso-making workshop in office

Let your employees pick up the tips and tricks of brewing a perfect cup of coffee; host a workshop and inviting to a local barista to give an overview. Share the snapshots in social media to get everyone talk about it. It will definitely generate buzz for your brand.

Serve espresso to customers

Serve espresso to all the clients and customers dropping in on this day. It will surely go a long way in making people aware of this unique day; while your brand gets a lot of attention and appreciation . Even small holidays like National Espresso Day are perfect occasions, to leave a lasting impression in the minds of the audience.

Offer Espresso coupons

Offer Espresso coupons of popular coffee shops that will help your employees and clients to celebrate National Espresso Day and savor the local flavors.

On this occasion, cafes can even try different kinds of Espresso blends that will bring unique local flavors to the user’s cups. In addition, you can also offer a range of cookies and Mousse that are enjoyable during any time of day.

Donate espresso to local workers

Reach out to the local community and hard working personnel in Police, hospitals and more by offering free espresso. It is indeed the best way to spread the word about National Espresso Day, making the day a little easier for hard-working people.

Think about more creative tips to celebrate the legacy of Espresso on National Espresso Day. It  is a fun opportunity to engage more people with one of the world’s most popular beverages; while giving back to the community.

Should you need more tips, reach out to  our team to get started.