Black Friday – A Great Day To Boost Sales For Small Businesses

Black Friday is expected to be the busiest shopping day of 2018 and a bigger shopping bonanza than ever.  The latest survey reports show that 74% of Americans plan to shop on either Black Friday or  Cyber Monday. An average adult is expected to spend $483.18 on this day, which equates to $90.14 billion. The Black Friday sales figures will be up by over $30.57 billion from 2017’s figures.

Did you know that Black Friday accounts for 45% of this year’s holiday visits where millions of shoppers jostle to grab the best and the most eye popping shopping deals? Most people shop for the whole year by investing in this shopping season that starts with Thanks giving, hits its peak during Black Friday and CyberMonday and continue to show impressive stats till Christmas and even New Year.

Originally started as a clever marketing technique to pique up interest in the minds of the holiday shoppers, Black Friday has evolved to be the biggest shopping event for Americans who can splurge on anything and everything under the sun at ridiculously low rates on this day.

For retail businesses the winding lines of anxious customers turn into the biggest sales proceeds of the season. Here are some of our top of the lot Black Friday ideas for small businesses to turn the tide in their favor during this shopping event.

Offer a space for the shoppers to relax: Offer respite to the customers from the ultimate mayhem and shopping frenzy by offering a space where they can hang up their tired feet and enjoy some refreshing beverages or slow music. How about handing out logo stress balls or adult coloring books to keep them happy and relaxed all through the day? This will enhance their shopping experience and the positive impressions about your brand.

Make It  Personal: Ensure a personal shopping experience even during the busy time of Black Friday  by ensuring personal attention and offering one to one service. Try to make the shoppers feel special and well appreciated by assisting them to find their shopping items and suggesting the best possible choices. This will leave a lasting impression in the minds of the audience and  will bring them back even when the Black Friday fever gets over!

Offer an assortment of gifts

When countless shoppers wrestle around to find the best gifts, some people may end up on a verge of nervous breakdown literally. To make their shopping experience interesting, you can set up small curated shops with a section of popular gifts doing the rounds like winter products, barbecue items, Christmas party staples or popular holiday gifts in similar designs but different colors and so on. Your customers will surely appreciate this thoughtful gesture.

Inspire the shoppers to come back

Offer a discount card for their next purchase in your store to create a sizable community of repeat customers and to wean off some habitual online shoppers into retail shopping. Let them know the fabulous shopping experience that awaits them in your stores and see how it sets off word of mouth publicity for your brand.

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