Best Ways to Use Custom Fitness Items in Promotions
- Posted by ProImprint
- Posted on January 5, 2024
The fitness industry had a net worth $160 billion in 2021. It is expected to hit a staggering 434.74 billion USD by 2028 by registering a growth of 171.75% . After the lull during the pandemic, fitness industry is making a comeback with a bang. People all over the world are putting health first on their priority list. Whether it’s yoga, Zumba or gym, people are all out to make their lives healthier.
In a highly competitive industry niche, fitness companies have to adopt creative promotional strategies to stand out. Choosing swag that will get people interested in your brand is a proven business promotional strategy!
Why Fitness Swag?
Show that you care for the well being of your audience by promoting health and wellness! No matter which business niche you are in, fitness products make great giveaways to engage every genre of audience group. Some of the giveaways that can be considered include water bottles, cooling towels, duffel bags, yoga mats and more.
Exercise Studios
Independent yoga studios and boot camps play a great role in promoting fitness in the community. By including cool fitness products in your marketing plan, your small studio can get the undivided attention of people
Community Centers
Further, most districts may have community fitness centers with basic fitness equipment and weights. Offer free promotional swag to new members to bring in more people.
Home Workouts
Many people follow YouTubers to pick up fitness regimens that suit their needs. So, reach out to this niche of people by handing out custom fitness items like pedometers or shaker bottles. Moreover, these can also be handed out as prizes for social media contests.
Employee Fitness Programs
On an average, employees spend about 15 hours every day on their work chairs! So, organize a fitness program to get your team in better shape. Come up with fitness swag bags for your team and drive up their brand loyalty.
Marathons
Likewise, if you are sponsoring a marathon, make sure to hand out custom fitness items like fitness bottles for the participants. It will make them feel appreciated.
Sports
Athletes also have to follow a regular work out session to stay in top form. Thus, handing out custom fitness gifts at the beginning of the season is indeed a great way to engage your team members with your message.
Nonprofits
Nonprofits often organize 5Ks, walkathons, or sports tournaments to raise money. Fitness themed swag in your event colors will definitely make a great hand out at registration.
Trade Shows
Moreover, fitness merchandise is well suited for all types of businesses. So, order in bulk budget friendly handouts like pedometers printed with your logo to hand out at a trade show.
Tips for Customizing Fitness Items
Choose the Best Fitness Swag
Sweatbands, tank tops, towels, fanny packs, cooling towels, fitness bottles etc are indeed some of the many fitness promo items. These will get regular usage, which means your brand will surely get consistent impressions at one time cost. These branded items will serve as portable billboards for your company.
Customization tips
Make sure to include your corporate colors in your promotional items because 45% of consumers recognize a brand by their colors. In addition, add your logo, an interesting artwork or a compelling call to action message to make it more interesting. In addition, you can even include the Pantone color of the year to make it more interesting.
By customizing your fitness items, you are not only reaching out to the fitness enthusiasts but will even motivate a staggering 821 million Americans that are yet to start working out. Just include some cool stuff will push them to get started.
What else to Print on Custom Fitness Items
Running short of creative ideas? Try to include a motivational fitness quote that fits the imprint area, your team slogan or even the mascot to make it unique.
Get them excited
Make working out fun by considering other giveaways that are as useful as fitness items. For instance, dumbbell stress balls or whistle keychains are something that will remind your audience about fitness while being useful in other ways.
Minimum order quantity
In addition, most fitness swag comes with a low minimum order requirement, which makes it ideal even for small scale promotions. Why buy in excess if you need only less? Explore low minimum products and order just what you need.
Budget
Keep in mind your budget before you place an order. For instance, you will even find some items like bike bottles at prices less than $1 each. So,, chalk out a great marketing campaign and see how easily these fitness products fit into the plan!
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