Back -To-School Shopping Trends For 2018- Must Read

Back-to-school season is the second biggest shopping season of the year next only to the Q4 holiday season, touching 29 million households and raking up $27 billion in sales in the US. Make the most of this short yet highly potential shopping season by following the back-to-school shopping trends and the shopping patterns of the parents of the school going kids.

Back to school promotions can have an overwhelming effect for businesses considering the fact that students make up 25% of the US population with 77.1 million enrolled in some form of education. The expansive back to school audience also comprises of teachers that add up to 3.6 million back to school shoppers.

Businesses like school supply stores, art and crafts and kids fashion brands can all consider these back to school promotional items to get their message across and to enhance their goodwill among the school community.

Here are some of the popular trends to watch out this season in back to school custom products.

T shirts: Schools can customize polo shirts for their students and teachers as team pride items and back to school gifts. Offered in a range of colors and models, these can be customized by imprinting the school mascot or slogan to leave a unique brand identity.

Crayons: It is a no brainer that crayons make one of the most popular back to school items. Popular among students of all age groups, custom crayons get a red carpet welcome among both students and teachers. Your brand and message on these will be remembered for a long time for sure.

Pens: Writing essentials like pens have always been one of the most popular custom gifts in back to school promotions. Offered in a range of patterns including plastic pens, quirky novelty pens, elegant metal pens and more, there is something special for everyone here. Schools can choose pens in their school color for added effect. Kids will simply love using these limited edition branded pens, which interestingly will make the hottest talking topic among their friends as well.

Backpacks: An ergonomic bag to carry all the school essentials without stressing the kids out will make a great handout during back to school promotions. The massive imprint area will make a great blank canvas for you to position your logo and message while the brilliant color choices and the trending designs will give a lot of elbow room for the marketers to choose the best model that fall well within their budget.

Water bottles: A thoughtful gift choice that will inspire kids to stay hydrated and healthy, custom water bottles will make a great choice to consider. Choose from a mind boggling range of water bottles that range from metal waterbottles, filtered water bottles or plastic waterbottles among others. These well retained gifts will ensure the much desired portability and exposure for your brand.

Are you planning to use these trending custom gifts in your back to school promotions? Share your ideas at our facebook page to strike up a conversation.

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