Back to Basics- The Trend of Packed Lunch Makes a Comeback

An interesting trend in promotional merchandise world in 2024 has been the surge in the popularity of reusable lunch bags. With most people returning to the office, there has been an increase in awareness about healthy eating. So the spotlight is clearly on sustainable reusable lunch bags .

Available in various models right from the basic models to something trendy and upscale, there are a lot of options to consider. Cooler bags was the fastest-rising search term on ESP, jumping nearly 984% year over the year, according to ASI Research.

Further, lunch totes that are sustainable and reusable can help cut back on single-use plastics. Apart from  being a great addition to the busy life style of your prospects, lunch bags will also offer ample scope for businesses to tell their story and engage the audience.  

Further, if you thought only the high end lunch bags sell like hot cakes, you are in for a surprise. Check out $3 mini-insulated tote from Trader Joe that has created history as it got sold out countless times. Custom lunch bags are indeed great for all types of markets; from education to health care and corporate clients. Whether businesses use it as new hire gifts, return-to-office incentives or something more, lunch bags will  always be well appreciated.

Customization  is a key factor in the market . Apart from your corporate branding and a logo; add something interesting like a brain teaser, a fun quote or something more that will easily make an emotional connection with your prospects. A well customized  lunch bag is indeed a great way to elevate your brand presence while making everyday lives easier for your prospects.