A Rough Guide On Easter Promotional Ideas And Gifts
Last year Americans splurged a record $18.4 billion on Easter gifts, chocolates and goodies, which is an increase of 6% from the figures of 2016. On an average, every American family spends around $226 on Easter shopping. Businesses can celebrate Easter by coming up with interesting promotional ideas and gifts.. The best part is that any brand or business can use the Easter spring board to get across their message irrespective of whether you sell Easter eggs or bunnies!
Make a buzz
Plan an interesting Easter marketing strategy to grab the attention of the audience. Make a noise through social media contests like photo contest , Easter quiz or chocolate making contest to drive up the pace and pulse of your campaign.
Marketers can deck up the stores with festive colors, Easter egg themed décor and confetti to enhance the festive feel and grab the attention of their shoppers. Set up a chocolate fountain or a prize wheel to attract more footfalls to your stores. Easter promotions will give a garb of festive colors to your customary spring season marketing, to make it more engaging. Make sure to go all out.
A few creative ideas
Send an ‘Easter egg’ themed direct-mail postcard to everyone in your mailing list. Make sure to include a surprise deal or even a free gift to enhance the festive feel. Discount codes will keep the audience well engaged with your stores and make them come back to see the gifts and discounts that they might have won. It will set off word of mouth publicity as well.
Easter egg hunt: Place plastic Easter eggs in your stores, each containing a special prize or a deal and encourage the shoppers to hunt for these Easter eggs. It will make a fun way to keep the customers stay back in your stores for a longer time and keep them engaged. Stock up custom gifts to bring in an impressive crowd and turn your store a bee hive of activity.
Sponsor a kids’ Easter egg hunt: The best way to stay connected with the community id to sponsor a popular local Easter egg hunt for kids. Set up a booth station where you can showcase your products for the grown- ups while kids hunt for kids. You can also buy the eggs in return for a spot to display your banner.
Send Easter greetings: Send Easter greeting cards to your regular customers with a hand written note to make them special.
Easter gift baskets: Probably the most popular way to celebrate Easter would be to distribute Easter gift baskets for your customers. Not just chocolates, you can think of custom gifts that come handy during the spring outdoor season. Sunglasses, picnic sets, beach balls, can coolers, tote bags or stoneware mugs are all great choices. Personalize these with your brand, Easter greetings and artwork to make it truly special. Gift baskets will go a long way in making your brand popular among your customers and your shop their favorite port of call!
Easter photo contest: Organize an Easter photo contest for your facebook fans and handout prizes to the winners. This will make a great way to keep the audience well engaged and to promote your products and services along the way.
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