A Quick Guide On The Best Ways To Use Promotional Products In Your Marketing Mix
An ideal marketing strategy should ideally help you win more business than your competitors and add more value for your brand wherever possible. Promotional products will have a very prominent role in achieving these objectives. The golden rule of marketing is all about choosing the right product purchased at the right price and distributed at the right place.
The custom product that you are choosing should be trendy and top quality and should boost the value of your original service or products. For instance, if you are promoting your fitness center, your primary product will be the facilities that you offer, membership types and additional services like crèche. The custom products like drawstring bags, cooling towels or water bottles will go a long way in boosting your original services. Free gifts will make your audience feel well appreciated and special and will offer more value for their money.
The place and time of distribution of custom gifts: The place and time of distribution of custom gifts will have a great impact in the outcome of your promotional strategy. If you are planning to use cooler bags as your custom gift, make sure to time it during summer whereas gifts like beanies can be reserved for cooler times. Marketers planning promotions of their retail stores can even consider large custom gifts whereas online marketers should stick to light weight and small custom gifts to save on shipping charges.
Choose gifts according to the target audience: It is important to choose custom gifts that suit the needs of the target audience. For instance if need to reach out to a millennial crowd, technology gifts will be a great choice whereas custom gifts like bags or umbrellas will be better suited to impress an audience in the middle age brackets.
Budgeting is the key
Spending money wisely on custom gifts wisely is the key in making your promotions successful. Choose functional and practical gifts that your audience will find useful to ensure maximum exposure of your business and brand. Your personal interests and desires should not influence the custom gifts that you choose. Your favorite football club may not be the favorite club of everyone in your audience and such branded gifts will be rebuffed by your customers. Play safe by choosing high utility gifts that everyone needs in their daily lives. Pens, bags, T shorts, and tumblers are some of the many examples of effective custom gifts.
Promotional items make a veritable item in the marketing mix for businesses. Keep the above tips in mind to choose custom gifts that will make your brand popular in the shortest possible time. To stand out in a highly volatile and highly competitive market you need interesting gifts that may sometimes be silly and fun.
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