A Quick Guide on Grand Opening Ideas

New Year is a great time for planning new ventures and grand openings for most businesses. Whether it is a rebranding, a new show room or a new product line, hosting a grand opening event in the best way to build up a buzz.

Here is a handy guide to make the opening event successful.

Have a Theme

Set a theme for your grand opening to get people excited about the business. A great theme will make your event unique and attention grabbing. The theme should ideally complement the brand image.

Set Your Budget

Getting the best advertisement is indeed the most crucial aspect of a grand opening. However, budgeting is also vital because marketers can easily overshoot their budget. So, extra caution has to be taken to plan the event while strictly adhering to the budget. The basic objective is to create a fun event while promoting your business without breaking the budget.

Promote Your Event

Grand opening is a great opportunity for businesses to get more customers through the doors and leave a lasting impression. So, it becomes important for you to spread the word about the event by advertising in print media and online. 

Here are some conventional outdoor display options for you  to promote your event

Banners

Vinyl banners are long lasting and visually appealing. Customize it with your brand and message to pique interest among the audience. Ideal for both indoors and outdoors, these colorful banners are hard to miss. Retractable banners are also  colorful ways  to make your message stand out without being overwhelming. They are perfect for small spaces and are easy to pack for mobile presentations or pop-up events across multiple venues.

Set up a photobooth

Photo booth complete with props will make it easy for your attendees to engage with others as well as with your product line easily. In addition, it will make a great publicity material that everybody will appreciate.  All your  guests will be happy taking the photos at the booth.

In addition,  setting up a photo booth will help you get some amazing snapshots that make excellent social media publicity material apart from being keepsakes of the event.The booth can send the message out about your products or services and will enhance the grand opening event theme.

Free giveaways

Nothing says grand opening like free custom giveaways. Choose interesting logo items like printed T shirts, pens, drinkware items or something specific to your theme. It will create a personal connection with your audience and make a tangible reminder of your event.

Run an online contest

 Host an online contest a few days prior to the event with prizes to win. It will encourage the audience to follow up with the daily updates extending till the grand opening day.

Have an exclusive sale

Good deals are hard to resist! Offer items that people may  like to drive more footfalls on the grand opening day. An effective promotional strategy will help you generate a good deal of excitement and will even make the passerby curious about the event.

Have free food and music

If you want a great turnout, bring together the best of both the worlds of food and music to ensure a good crowd and better engagement. Bring out publicity materials announcing the deal with exciting snapshots.

Support a social cause

A charitable event is a great way to showcase the values of your organization. When you show that you care, your customers are more likely to supports your organization.  Your attendees will be inspired to purchase goods on the grand opening as a part of the value will go towards the donations

Now that you have a few winning tips to make your grand opening a success, it is indeed time to get started.