A Quick Guide on Choosing the Most Befitting Promotional Products in Your Business Campaign
Promotional products go a long way in driving up the brand popularity at tradeshows and business events. However choosing the right and the most appropriate custom gifts is what makes your campaign successful. Steer clear from some of the common slip ups that people make while choosing custom gifts, which could leave a bad taste in the minds of your recipients.
Often simple factors like colors, formats and designs can all have a tremendous impact in the final outcome when it comes to custom products. So, bear in mind these handy tips that will help you choose the best gift ideas for your customers that too within your marketing budget and on time.
The purpose of promotion
Get started by analyzing the actual purpose of your campaign. Is it to attract new customers, promote a special offer, make an announcement or something else? A clear goal and marketing purpose makes the bedrock of any business promotion as it will give a clear overview on the type of gifts that you may need to choose.
Say NO to generic items
Make sure that the free gifts that you hand out are colorful and inspiring, which will set off a positive reaction. Bland and ordinary gift ideas will make a wasted promotional opportunity. So, put on your thinking hats to come up with something creative and choose gifts that will stir up curiosity in the minds of your recipients.
Inappropriate gift items
Choosing gifts that go well with the business image is the shortest route to success in any branding campaign. For instance a wine chiller might make a stylish gift idea for bar promotions but might not be a sensible idea for promoting hospitals or geriatric events. Choosing gifts that are good looking or trending is not the way to go about it as it is very important that the gifts you choose should match the needs of your recipients and complement your business theme.
Distribution Plan
Consider the way of distribution before choosing custom gifts. If you are planning a mailer campaign, you may need light weight and durable gift items while tradeshow hand outs need to be budget friendly and popular. So, the gifts you select should fit into your distribution plan lest you may end up with loads of surplus items in your warehouse!
Cheap is not the best
Most custom products are cost effective when compared to other types of marketing. So, some marketers may try to cut corners of their promotional budget by biting the bait of the cheapest goods in the market. However compromising quality for quantity might be detrimental in the long run. Choose custom gifts that are of top quality and that fit into your budget. A quick trip to some of the online promotional gift sites will help you to come up with the best choices.
Lackluster business message
A catchy business message imprint is what makes any promotional gift item super special. Even if you have the best products at the best cost rates, if you fail to convey your message in style, it will be a wasted effort as your brand may fail to reach the audience. Make the best use of the imprint space with catchy slogans, call to action and contact details to influence your target audience.
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