A Few Solid Reasons To Prove Why Custom Products Work – Infographics

Promotional products have always been powerful marketing tools for businesses to get their audience engaged with your brand. These classic promo items keep the brand and message right in front of the customers thereby enhancing the brand recall for businesses. The good thing is that these logo items promote your brand in a subtle way without any marketing angle.

Here are some solid reasons that were derived in a study conducted by PPAI that included a section of consumers who had received custom gifts in the past 2 years

Gifts make excellent reminders of your brand: PPAI study reports suggest that as much as 94% of recipients who got a custom gift could recall the brand on a custom gift they got even after 2 years. It shows the incredible promotional power that custom gifts have. 75% of customers remember the service that they receive whenever they see the custom gifts that they got.

Custom gifts are popular: 91% of customers have atleast one custom gift in their kitchen, which shows its immense popularity among your target audience. Functional gifts that people can use on a daily basis will get a lot of attention and retention.

Custom Gifts make great work desk accessories: 74% of customers had atleast one custom gift in their work space. These custom gifts will stir up a lot of interest among anyone who sees it and will set off word of mouth publicity in an extended audience.

Custom gifts enjoy high retention: 69% of customers will keep the custom gifts with them for a long time thereby ensuring the logo items the much desired portability and exposure.

Everyone loves to get gifts more often: 48% of customers get custom gifts more frequently, which again underscores the popularity of custom gifts.

Gifts influence their shopping choices: 21% of people who receive gifts preferred to shop at the brands that handed out these logo items. Custom gifts will make the recipients feel well appreciated and will show how much you care.

Now that you have a few solid reasons to prove how effective custom gifts can be, it is time for you to shop and to make your recipients feel special during the holiday season. Custom gifts can be used as fund raising items, store promotional items or holiday gifts. Shop right away and make sure that custom gifts make part of your promotional mix.

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