A Few Smart Promotional Tips For Authors To Promote Their Books

Posted by ProImprint
Posted on May 30, 2017

With the reading habit on its lowest ebb, authors find it harder than ever before to promote their books and to stay ahead in the competition. For professional authors, selling books is the name of the game because the loyalty and the proceeds of the sale is what sustain them. Building readership is something that every author has to do to craft a success story in his writing career. Everyone wants to be a well-known author and the best way to do that is to get their message out to the maximum people in an interesting way.

If you are an amateur writer who has just brought out the first novel in your life or a professional writer who is planning a book release for his nth book, you may need to throw in some interesting freebies into your marketing mix to get the best results and to set off the much desired word of mouth publicity.

Smart marketing is what makes authors stand out and if you want to sell more books, think of all those interesting promotional gifts for your prospective readers. Reinforce your online presence and enhance your readership effectively with these smart promotional tips.

Engage your audience: Striking a rapport with your readers is very essential for any author and to engage your audience you can run fun contests and quizzes on your book and simulate discussions online. Publish your book related posts on your Facebook or website, which will encourage the readers to come back and check updates on a regular basis.

First impression is the best: Make doubly sure that your book has an attractive and enigmatic cover to draw more readers and to tip the scales of your book sales. Though you cannot judge a book by its cover, most potential readers do so!

Promotional gifts: There is nothing quite like freebies to promote your book. Personalize these gifts with your name, book tagline or artwork and hand it out during press release, book fairs and community events to spread the news and to drum up support.

Some of the gift items to consider include the following

Magnifier Rulers With Bookmark : These 6 inch promotional magnifier rulers with bookmark allow you to market your book with a difference. Every time your prospective readers use it as rulers, bookmarks or magnifiers, they will be reminded of your book. These quirky and attractive custom gifts will stir up curiosity among anyone who sees these. Promote your book at unbelievably low cost with these custom gifts. This light weight and compact promotional item makes an excellent giveaway for book stores, schools and publishing houses among others.
Book-Light with Laser Pointer Flashlights: A perfect gift for all the bookworms out there who find it hard to go to sleep without flipping across a few fresh pages every night, these booklights will make a long lasting gift for your regular readers. There is a laser pointer flashlight that comes with an adjustable neck and magnetic base, which allows user to keep it closer to book. While the white LED book light provides clear light for the readers the red laser pointer will help them to follow the lines in the dark.

Spiral Book With Sticky Notes And Flags: These will make a great gift for students, employees and more. Nobody can do away with these daily use items. The Neon color schemes make these custom sticky flags and notes attractive and eyecatching. Personalize these with your book details and hand it out at book shops, schools and reading clubs to reach out to the massive community that live in a world of letters and words .

Connect with your local community: Plan a book release or a discussion on your new book in the community level to reach out to the readers. If you have used a local place or a character in your book, you can highlight this point to create an interest and to drive sales. People will obviously be interested to see what it is all about. Support from your local market will make a great spring board for your book promotion.

Word of mouth publicity: One of the oldest forms of promotions, this simple way still sells products. Boost up the ratings of your book and spread the news around with word of mouth publicity in the form of customer reviews and comments. Let the world know that your book is something worth reading with positive testimonial that often have value more than their weight in gold.

Do you have any more promotional tips for writers? If yes, please feel free to share it in our comments section.