A Cheat Sheet For Marketers To Come Up With a Perfect Promotional Plan 

Drawing up a promotional plan that always work is the biggest challenge for marketers especially during the peak outdoor publicity season of fall holiday season, which accounts for a substantial portion of revenue of the whole year. Post pandemic, as the promotional dollars are scarce,  marketers should have a clear cut plan to get the maximum results from every campaign that they have on cards.  A hit or miss strategy may never work anymore!

Here is a blue print of some of the basic steps that will help you avoid the pitfalls of marketing and effectively hit the goal.

The number game

Most  start up organizations often get stumped by the number of custom gifts that they should order for their clients without upsetting the apple cart of their  budget. Though the quantity of custom products you may need will depend on the scope and size of your event, it is recommended to order in bulk if you have the budget for it to get the benefit of the best deals and bulk order rates.

Spare a thought at the number of people who may be attending your event and how many of these attendees will you interact with while giving your items away. If you are using custom gifts as part of a welcome pack for your employees or new recruits you may have a firm idea on the number of people in attendance while events like trade shows may not be so.

Ordering in surplus need not be a smart idea if you are using season specific promotional gifts as these may become irrelevant in a matter of a few months’ time.  Try to find low minimum order products if you are planning a small event or work on a modest budget.

What is your budget?

If you have a large audience and the basic idea of your promotional event is to build up a buzz then you should rather order a larger quantity of small, budget friendly  promotional products. However, if you have a small crowd of high value clients or regular customers, then you can opt for more expensive, original handouts.

The Aim of your campaign

If your promotional objective is to raise your overall brand awareness, it is better to invest in a large quantity of small, classic and budget friendly gifts  like logo pens.

If you are trying to wow a group of potential clients, then  you many need exceptional and  unique products for your business like branded travel bags .

Now that you have a clear idea on how to go about the task of ordering the right products at the right quantity, get started right away. Never miss the great opportunities custom products can offer to connect with your audience  when they are in their best of moods to reap the rewards of a well executed promotion.Make use of the chance to grow your brand this season with appropriate promotional gifts and distribution strategy. For more tips, our team is only a call away!