8 Top Tips To Wow The Well Informed Shoppers Of Today
With the advent of smart phones and online shopping, the life style and the shopping habits of people have undergone a dramatic change in recent times. In the past, customers often walked into the retail stores knowing much about the product line; they would then browse through the collection of merchandise to find items that they need and may at times seek additional information about the products from the store associates.
However, shopping doesn’t happen like this anymore. Today’s shoppers have the added advantage of having all the information that they may need right at the tips of their fingers thanks to the online shopping options. They do research , go through product reviews of actual users who might have used these products and will have a complete overview of the product that they are going to purchase before they reach the stores.
This makes selling a hard task for retailers as customers are in no mood for the hollow sales pitched conversation and pep talks. Retailers thus often will have to come up with smarter ideas to stay connected with the consumers or to make sales.
Clueless? Here are 8 smart tips that will help you impress the tech savvy and well informed customers who need much more than the customary sales talk.
Little known facts
Bank on the trivia and little known facts about your products to strike up an interesting conversation with the customers. Make sure you have something that no website has! Let the sales staff go beyond the basic details like the popular colors or sizes. Adopt a story telling strategy- little tidbits and details of the products that they may be looking for. How it originated, its material make up, its celebrity customers and more can all make interesting tips that will keep the customers engaged with your products more easily. Talk about your designers and the inspiration behind the collection and the unique processes that go into the production of these items and so on. This is will make your customers feel really special and will enhance their shopping experience.
Organize the merchandise
The customers with too much information in their heads could be a bit hard to satisfy. So, the best way to grab the attention of the users will be to show your shoppers the best products on display and your curated collection that will help your customers make a quick decision. Line up the trending items suggested by style guides, industry experts or by popular demand. This will give the shoppers an overview on how to go about their shopping tasks and will give them additional reasons to shop for a particular item.
Understand about the life style of your customers
Instead of just guiding them to the product that they are looking for, try to ponder a bit into their life styles as it will help you to make appropriate recommendations. Learning about the life style of the shoppers will help in upselling or cross selling as well. Recommend products that the shopper may find useful instead of making them shop under pressure. For instance if they are looking for an apparel item, make sure to ask what is the event where they will be wearing it. Suggest them suitable colors, accessories and fabric care tips to enhance their shopping experience. You don’t have to bombard them with countless queries. Just be observant and be a keen listener to know their lifestyles.
Customer feedbacks are important
Make sure to keep a note of the frequently requested items from your customers and make these available in your stock. These simple tasks will make them feel special and you will have another happy customer in your list!
Ratings and reviews.
Reports show that 86% of consumers think ratings and reviews are important while choosing retailers. So, make sure to keep a tab on what your customers say about your products and make an earnest attempt to solve the grievances of the unhappy customers all the while thanking those who posted their best reviews. If you find some shoppers checking out for a certain item, you can suggest similar merchandise that customers reviewed, which will help them to compare products.
Current trends
Keep up with the latest trends and happenings to make your store the talking point of your customers and will give your brand the image of an expert.
Give a face to your brand
Your store should not be just a place for people to shop for things but make sure it has a human face. You should be aware of the interesting events and happenings in your community and try to bring these up in conversations with shoppers. It will ensure a unique experience. This will give your brand a friendly image and your customers will see you as an advisor who will tell them great things they can do in the neighborhood.
Shower them with gifts
Hand out promotional gifts to both your new and existing customers as these will make talking topics that will keep your brand alive in their conversations. Gifts will go a long way in creating a buzz for your products and to set off word of mouth publicity. So, be lavish on gifts for your customers.
Now that you have some of the most effective tips in tugging the hearts of your customers, you are all set to rock the New Year sales for sure. Best of luck!
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