10 Top Notch Tips To Drive More Crowd To Your Tradeshow Booths

Posted by ProImprint
Posted on December 14, 2016

Having a tradeshow booth in a vantage position is a definite advantage for businesses. However to get more people into your booth, you need much more than hiring the space and decking it up with banners and streamers. If you do not have a strategy in place to get the crowd into your booth you may be disappointed with your tradeshow outcome. Tradeshow will take up a lot of time and effort for marketers and to make the most of their promotional dime, they should have a proper strategy in place.

Here are 10 top notch tips that are for all types of events like road shows, tradeshows or business events.

An open design: make sure your booth has an open an inviting design where the attendees can easily enter and move around. Arrange furniture in such a way that it does not hamper the freedom of your audience. It will encourage them to explore your products, which in turn will lead to discussion and sales.
Lighting: Any tradeshow booth will stand out only if it is brightly lit. Soft music, colorful archways or a huge inflatable at the door will all prove to be the best head turners for you. Use these for sure.
Say it with colors: It is a smart idea to deck up your booth in your brand color or in the color of the theme of the event that you are hosting. For instant if your tradeshow is all about Earth Day awareness, use color green to drive home your message. Colors and images grab the attention of the onlookers more easily than texts.
Personalized interiors: Your tradeshow booth makes a creative canvas for you to leave your impression. Make the most of it by using logo imprinted floor displays, table covers and chair backs to give a unique brand identity and class. These logo items will also easily demarcate your booth from the adjoining one, so the customers will know where to go!
Moving things will attract instant attention: Anything that moves will always grab the attention of people. Check out this amazing 18 Ft Dancing Man Inflatable Only which will turn heads with the continuous movement of body and arms. These massive inflatable at the entrance will surely make your potential customers take note of your brand.
Personalize Your gifts: Let’s be frank about it! The biggest attraction of any tradeshow is the promotional gifts that you have for your guests. Imprint these with your brand, message or artwork to make it personal and to attract attention and initiate conversation. Raffle gifts will bring people to your booth as everyone loves to get free gifts. For a chance to participate, get their contacts. Sweet treats like pop corns or candies will all make great handouts for kids who in turn will get their parents to your booth for sure. Give your contact details and engage the audience with your brand.
Banners: Colorful custom banners with your product information will give your attendees a fair idea about your products. We are huge fans of pop-up banners simply because these will let the attendees know what the booth is all about!
Team Uniform: Let your team line up in logo imprinted team T shirts , which will make them well spotted for the attendees. Your team will be the best brand ambassadors for your business. So make sure that they carry your corporate image elegantly at all times.
Get In Touch: While you collect the contact details ask your attendees whether they will like to get monthly newsletters, subscribe to blogs, or get sms alerts on product lists. This will help you to foster the business relations and to stay in touch.
Happy team will make your booth welcoming: The right people to staff your booth will straight away convert into ROI. You need to recruit happy and smiling employees who can strike up conversation with anyone, handle the questions with grace and make your attendees engaged with your brand in a fun manner. The right person at the booth will make all the difference!