Trade Show Marketing Tips, tricks and gift ideas From The Pros
Fall trade show season is in full swing and there are big and small tradeshows and events in almost all parts of the country. Trade shows offer excellent opportunities to showcase your brand and products in front of a large crowd and to connect with other players in the business lines. Be it networking, exposure or business promotions, tradeshows ensure all these and more.
However, organizing and successfully participating in trade shows is easier said than done. To strike a balance between events, sessions and meet-and-greets, marketers need to plan their time wisely to build a rapport with the audience.
So, for the first timers we have compiled some of the best organization tips from pros that will ensure them a successful trade show experience.
Set measurable metrics
The primary goal of every marketer who participates in the trade shows will be to increase the sales leads or to get more email subscribers. So the strategies and the promotional gifts that you choose should complement these business goals. Make sure to keep your audience well engaged with your brand before and during the event by sending pre event mailer gifts and handing out tradeshow gift items.
The objective should be to interact with the cream of the target audience and to spread business messages that your customers may find useful. Make your product interactive so that the audience will stick along for a longer while thereby forming a decent crowd.
How far you succeed in generating interest in your product is what ultimately matters. Whatever you do should get people to visit your booth. Be it music, impressive banners, inflatable toys at the booth, games or contests, plan something creative that will keep the audience captivated and amused.
Promotional gifts hold the trump cards
In any tradeshow, promotional gifts play an important part in driving crowds into the booth. Hand out interesting yet functional gifts that will keep your audience hooked to your brand and generate interest with your business. Tradeshow swag will tempt the audience to slow down and to explore your booth in leisure and interact with your sales team.
But what are the best promotional items? Bear in mind the season and the time of the year that your tradeshow is happening. It is smart idea to stock up weather appropriate gift ideas. For instance during fall season tradeshows, items like lip balm, beanies and ear bands will all make perfect choices.
Folding chairs: After lots of walking, your attendees will surely love to have a comfy perch to cool their butts and take their load off the feet. Choose any light weight folding chair imprinted with your brand and see how these portable billboards will be the center of attraction during all the cook outs, tail gating parties and more in the days ahead.
Kitchen accessories: These functional items make a sure fire gift idea that will never fail to click. Choose from a range of options including cutting boards, measuring cups, storage containers, salad shakers and more. The best part is that these logo items will remain right in front of the audience all their shelf life, thereby increasing your goodwill and brand recall with just a one-time investment.
Calendars: For end of the year tradeshows, imprinted desk calendars and wall calendars will make perfect gift ideas. These daily use items will grab an envious face time of your recipients every time they plan their schedules, mark holidays or jot down reminders. Low in cost and extremely useful, these logo items will keep your brand well displayed 24 x 7 for a whole year!
Trade shows offer opportunities to meet potential customers and industry partners alike. So, make sure that your strategies and gift items fit the bills of both these target groups.
Did you like the trade show gift ideas above? Why don’t you get the conversation going by telling a few gift ideas that we might have missed. We would love to hear from you. By the way, do not forget to take a peek at the promotional gifts that we have in stock in time for the tradeshows.
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