Little Known Facts About Custom Gifts- Fact#18

Posted by ProImprint
Posted on September 5, 2016

Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps

Promotional gifts are time tested marketing tools to enhance brand recall and popularity. There are thousands of custom gifts in all possible genres that the marketers can deploy. However, did you know that not all gift items are for everyone?

Gender factor has to be considered while choosing promotional gifts as items that appeal to men might not cut the ice with women audience. As they say men are from Mars and women from Venus!

PPAI reports show that there is a distinct gift preference among men and women. While women are more likely to have bags, writing instruments and calendars, men are more likely to own shirts and caps.

T shirts: could be the most popular promotional item but the fact is that it appeals to men more than women. Available in a range of colors, models and patterns, these custom gifts are excellent choices to reach out to men and youth. Imprint your logo and message on these custom items and hand these out during mailer campaigns and tradeshows. Well received and retained, custom T shirts make memorable souvenirs, fund raising items, loyalty gifts or promotional items. Budget friendly and practical, these logo items are available in a range of color choices, which means that these are great for themed events and fairs.

NB: Even while considering the overwhelming popularity of T shirts, the fact is that if you are expecting a mixed audience, then logo T shirts might not be smart gift choice.

Caps: Men prefer caps more than women and their closet will have a range of caps and headwear accessories that they use it for various events and occasions. So, if your target audience comprises mostly of men, then it will make a great gift choice. Imprint your logo and message on these headwear accessories that are not just outdoor accessories for people but trendy accessories and style statements. Available in a range of colors and models, business owners can choose these logo items in their corporate colors for added impact.

NB: If you are planning to reach out to a men dominant audience, caps might be a great ultimate choice.

Bags: More women like to possess bags compared to men. So, if you are a business owner trying to promote women oriented business lines including fashion brands, spa and salon or gym, custom bags will make a great gift choice. From tote bags to travel bags, wallets, backpacks and more, there is a wide range of custom bags to choose from. Bags have a long shelf life and make countless impressions in its life span. Be it on the beach, at office or on a shopping day, custom bags will help the recipients carry their brand wherever they go.

NB: Custom bags are excellent choices to connect to a women audience.

Writing instruments: Women are more likely to own and retain imprinted pens than their male counterparts. So, for marketers trying to promote women’s brands will find these logo items excellent choices. Be it as gift bag items, referral gifts or tradeshow handouts, these custom items will never fail to grab the attention of the users. Light weight and easy to distribute, pens and pencils will make excellent mailer campaign items too.

NB: Logo writing instruments will never fail to leave an indelible impression in the minds of your women patrons

Planning a promotional event anytime soon? Before choosing custom gifts, spare a thought at the expected audience type and gender. It could well be the cue in making it a huge success!