How to set off Word-Of-Mouth publicity with custom Products
One of the oldest forms of marketing, Word of Mouth Advertising (WOM) has been in existence since time immemorial. Before the advent of advertisement mediums like newspaper , radio or TV, people used to spread their business message through word of mouth publicity.
Word of mouth marketing is a natural conversation on your brand in customer groups. It is one of the strongest forms of marketing to acquire new customers and is suitable for businesses of all sizes. Most people depend on referrals and recommendations of their friends and family in choosing brands and that is what makes WOM really effective and super credible unlike many other forms of marketing.
When a consumer finds a brand or a service exceptional, he will be keen to share it in his social and friends circle. The same is true with negative experiences. So, WOM can work both ways. The best part is that with the advent of technology, it has become easier for customers and business partners to share their experiences about brands and services. A single happy customer can bring dozens of new leads with his positive feedbacks and vice versa.
The benefits of word of mouth publicity
Everyone trusts their family, friends and colleagues better than the many sales personnel when it comes to choosing brands. So, this opinion and recommendation will have a huge value and impact in the minds of the customers and in their shopping preferences. A credible recommendation is something that not many prospective customers will brush aside. For instance, before choosing a school for their kid or picking up a realtor agent to buy a new home, customers first check word of mouth feedbacks before finalizing their choice.
Cost advantage: Unlike conventional marketing WOM is free as it happens naturally because of the pleasant experience that your customers have to share with their friends. However, it is important to honor and thank these loyal customers for bring back referrals to your brand by handing out custom gifts.
Chain effect: Word of mouth marketing is a continuous process and their positive feedbacks will continue to bring in new leads for a very long time, which in turn will enhance your brand value and goodwill.
Thank you gifts: Reward your customers for setting off word of mouth marketing for your brand by handing out custom gifts like mugs, pens, chocolates or more. These simple gestures will impress your loyal customers and will encourage them to be passive brand ambassadors for your brand.
Contests are fun: Contests are fun as people will love prizes. So run a contest and offer exciting prizes like trending tech items like powerbanks or stylus pens to ensure maximum participation.
Referral Programs work: Plan a referral program to reward those customers who refer friends. Custom gifts like travel mugs, T shirts or umbrellas will all make great gift ideas for this.
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