A Check List Of Items For Marketers For A Successful Tradeshow
The tradeshow season is here. The big games, the Super bowl and the pleasant outdoor weather that will bring out audience in large groups will make it the best time of the year for tradeshows. At tradeshow booths you can put your brand on a parade, attract new leads and reconnect with your existing clientele. So, if you are a newbie in tradeshow circuits or just want to pack a punch to your marketing mix, this checklist will be of use to you.
Schedules and lists
Planning for a tradeshow takes up a lot of time and effort. Make sure you have a well laid out plan including a schedule, a location map and a listing of the attendees before you leave for the event. Write down important contact points and the tradeshow display items that you wish to have. Relying on your smart phone for all this vital information could be a risky move as gadgets can conk off anytime due to countless reasons.
Business Cards
You are attending a tradeshow not for fun but to make leads and business contacts. So, make sure you have adequate supply of business cards and logo gifts to reach out to your audience. Make sure to hand out cards only to those you think are important for your business because reaching out to the target audience is what makes a trades show booth popular.
Camera
A camera will come handy to click all those new product lines and tradeshow innovations. Make sure to label the snap shots to make sense of the countless photographs after the tradeshow and to organize your thoughts.
Tradeshow gifts
Having a supply of tradeshow gifts and supplies is what ultimately matters in drawing the maximum crowd to your booth. Consider the budget and choose a popular gift idea that nobody can resist. You can choose the conventional tradeshow staples like logo T shirts, totes, ceramic mugs, pens and notepads or try to be innovative by handing out tech products like USB drives, earphones or selfie sticks. No matter which way you wish to go, make sure you have gifts in sufficient quantity.
Toting options
You may need a handy bag to tug along all the tradeshow materials and brochures back home. These contact information will help you in forging business relations in future and to stay ahead of the trends and tradeshow sales trends.
Work never stops:
Tradeshows or not, you should have easy access to your work like checking emails and replying to the urgent ones as it will reduce your backlog tremendously once you are back in office.
Corporate uniform:
Your team will stand out in the crowd in these logo imprinted T-shirts. This will not just add up to your corporate image but will make the team screaming billboards for your business.
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