Back to Basics- The Trend of Packed Lunch Makes a Comeback

An interesting trend in the promotional merchandise world in 2024 has been the surge in the popularity of reusable lunch bags. With most people returning to the office, there has been an increase in awareness about healthy eating. So the spotlight is clearly on sustainable reusable lunch bags .

Available in various models right from the basic models to something trendy and upscale, there are a lot of options to consider. The insulated design of these bags will keep the food fresh and in the desired temperature for a long time. This in turn will allow your recipients the luxury of enjoying the goodness of fresh homely meals everyday at office or on the go. Cooler bags was the fastest-rising search term on ESP, jumping nearly 984% year over the year, according to ASI Research.

Further, lunch totes that are sustainable and reusable can help cut back on single-use plastics. Apart from  being a great addition to the busy life style of your prospects, lunch bags will also offer ample scope for businesses to tell their story and engage the audience.  

Lunch bags are available in various models in just about every price rate. So, if you thought only the high end lunch bags sell like hot cakes, you are in for a surprise. Check out $3 mini-insulated tote from Trader Joe that has created history when it got sold out countless times. Custom lunch bags are indeed great for all types of markets; from education to health care and corporate clients. Whether businesses use it as new hire gifts, return-to-office incentives or something more, lunch bags will  always be well appreciated.

Customization  is a key factor in the market. Apart from your corporate branding and a logo; add something interesting like a brain teaser, a fun quote or something more that will easily make an emotional connection with your prospects. A well customized  lunch bag is indeed a great way to elevate your brand presence while making everyday lives easier for your prospects. The best part is that being versatile, marketers can use these bags in every promotional setting with ease. It will fit every marketing plan with ease and appease every genre of audience.