Top Tips to Choose Perfect Promotional Giveaways
- Posted by ProImprint
- Posted on June 9, 2023
Not all promotional items are the same. Some giveaways get lukewarm response while others make long term promotional impact; or even end up being your brand souvenirs. So, the key is to choose the most popular custom giveaways for branding purposes. They should be something that is functional and be of real use to the recipients. That’s why a customizable product is important for your company’s brand awareness.
Here are some important pointers that you should consider while choosing promotional items.
Budget
Promotional giveaways are available in various price points. So, choose giveaways that will meet your budget and promotional needs. Ordering in bulk will also ensure the best discounts.
Purpose
The purpose of your promotion is another factor to consider. It is important to consider what your company is trying to accomplish with the product. Spare a thought whether you wish to employ these custom giveaways as trade show swag, incentives, employee gifts or something more. The custom products that you buy should ideally complement the promotional purpose. For instance, if you are scouting for trade show giveaways; choose compact and budget friendly gifts like keychains, sunglasses, phone wallets or something similar. It will literally give your brand into the hands of your audience and remain with them as a constant brand reminder.
Industry
Your giveaways should stay relevant in your industry. The promotional swag that you choose should match your brand identity. For instance, if you are into pet care business,, giveaways like pet bowls or paw shaped magnets will make a great choice. It will remind your prospects about your business and make it easy to remember your brand. Likewise realtor companies will find house shaped keychains a great choice to remind your audience of their services . Choose a thoughtful product that will represent your company and your product line. It will make it easier for you to engage your audience with your promotional theme without being intrusive a wee bit.
Consider your Target Audience
Consider the preferences of the target audience to hand pick promotional swag that will impress them. Outdoorsy audience will find giveaways like sunglasses or backpacks a perfect swag whereas you can choose giveaways like pens or notepads to reach out to student community. Train to match your gifts with the needs of your prospects to make it extra special. It will also show them how much you care for them.
Some of the other things to consider include the size of the audience group, age, gender, and niche. It will help you to shortlist the best giveaways for your audience.
If you are striving to achieve long term brand exposure, it is recommended to choose durable and practical giveaways that will enjoy a decent shelf life. It will keep your recipients engaged with your message for a long time while your brand make repeat impressions at one time investment. However, if your promotional objective is to create interest among your new customers you should choose cool and novelty gifts that will arrest their attention instantly.
Promotional goals
It is important to consider your marketing goals while choosing custom gifts. If you want to gain brand awareness, custom T shirts printed with your logo will make a popular option whereas if you want an item that will be used and loved by your customers, use everyday items like keychains or pens. If you are looking for giveaways as employee incentives, give them a product with high functionality like insulated tumblers. You can even choose giveaways that they can have fun with like the push pop stress reliever.
Now that you have a few best kept secrets to choose the best giveaways, you can get started by exploring our collection of custom giveaways.
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