Promotional Product Trends -2023 PPAI EXPO

PPAI (Promotional Products Association International) Expo, is one of the most coveted trade shows in the world that brings together product distributors from all over. It offers a great  opportunity for businesses to meet new suppliers, reinforce relationships with current suppliers and  explore a complete line of popular custom promotional products that have hit the stands.

Here are some of the top trends in promotional items that you should follow in 2023!

Custom drinkware continues to be the most popular promotional giveaway in 2023 as well. Put your brand on and  get your message out to customers. Logo drinkware including custom water bottles, mugs, and cups make incredible promotional tools because it is a practical item that people use daily to make a constant reminder of your brand. Budget friendly and available in various models and colors, custom drinkware items are ideal for all types of businesses.

Drinkware items are easy to customize. Add your logo, artwork and design to reflect your brand identity to make a lasting impression. Durable, insulated tumblers that can keep drinks hot or cold for longer periods of time continue to be popular choices. Offered in a wide range of sizes and  featuring add-ons like  a leak-proof design and antiskid base, tumblers are ideal for use while on the move.

Laser engraving your logo on these custom tumblers will also enhance the perceived value of your giveaways. These long-lasting drinkware items are useful in a variety of settings  including  office, outdoor activities, and while on the move.

Drinkware items with handles are back in fashion

Cups with handles are making a come back in fashion circuits due to their practicality and aesthetic appeal. Handles make it easier to hold and drink from the cup apart from doubling up as an embellishment to the profile of the cup. Fashionable and functional, drinkware items with handles are here to stay for a long time.

Drinkware Brands

Customers may trust well-known drinkware brands because of their reputation for producing high-quality, durable products. So, include tumblers of reputed brands that  are made to fit any lifestyle into your marketing plan. It will make a great way to make your brand popular. This helps your brand in building trust and credibility among new customers.

Speckled designs

Another emerging trend  is the likely popularity of speckled design. The unique campfire design of speckled pattern is being adopted by other promotional products as well to create a rustic, outdoorsy feel. A popular design choice among camping and outdoor enthusiasts, speckled patterns is the red hot fashion trend that are common on custom pens, notebooks and more!

Fashion Forward wearables

Keeping Up with the Latest  fashion trends in Promotional Wearables

From belt bags to hats and more, fashion forward wearables are here to stay for sure. Invest in these logo items that make outdoor lives easier and trendier. Belt bags are designed to be worn around the waist and are ideal for storing personal items such as keys, phone, money, and other small essentials. Especially useful during outdoor activities like running and hiking, fanny packs are popular among  fitness enthusiasts as well. Available in a wide range of colors and models, these compact bags will allow them to keep their hands free while still having their essentials close at hand. Customize with your logo or design to make it a great marketing tool for your business.

Hats

Some of the popular custom hats to invest include bucket hats that are well know for its stylish and unique look. Apart from offering sun protection for the face and head, they add a pop of fun colors too. Invest in these hats , which make a popular choice for outdoor activities such as fishing, hiking, and camping.  Long lasting and eye pleasing , bucket hats are a top favorite among many celebrities and cultural icons as well, which has further increased their popularity.  Customized bucket hats with your brand will indeed enjoy a very high perceived value.

Boonie hat is another popular choice to bet for this year. This wide-brim made of breathable material has a chin strap to keep the hat securely on the head. Boonie hats are especially popular among military personnel, hikers, and outdoor enthusiasts. Add your logo and message on these accessories to make heads turn at the sunny outdoors

Custom apparels

 Fully dye sublimated custom apparel is all set to grab  headlines . Print  your full color high-resolution image on the fabric to create a durable and long-lasting design.

Popular color trends

Peel your eyes for Viva Magenta , the Pantone color of the year 2023. Businesses can include this color during customization for a long lasting impact. Dark green is another popular color to watch out for in 2023 in the world of custom promotional products like  branded bags especially!

Are you feeling inspired to include these trends in your marketing plan?