How to Stretch Your Marketing Dollars on Giveaways

 Most marketers strive to spend their promotional dollars wisely to make their branding campaigns successful in this ever changing industry.

Marketing is an essential business building strategy without which businesses cannot survive. So, the marketing budget also plays a huge role in the success of any business- big or small.

These tips will help to maximize your marketing budget, without compromising on the outcome of the promotions.

The Purpose of promotions                            

Spare a thought at the basic objective of your promotions. Are you a new company trying to break into a market or an already established business entity that wants to beat the competition?  Firstly, having a clear cut idea on your objective will help you plan ahead on your different promotions.

Budget

Ear mark the money that you wish to spend on your marketing. For instance, if you are planning a mass campaign like street corner marketing, you’re probably better off buying cheaper promotional products. The price and quality of your promotional giveaways should obviously depend on the preferences of your customers.

Timing

Make sure to  set up your promotional plan in advance so that you can order products in advance, thus saving on rush shipping costs.  Rush orders will cost you more. If you wish to launch extra marketing campaigns during holidays such as Christmas or New Year, you can even set aside additional budget to ensure sufficient allocations.

Keep a track on the marketing strategies you employ

Further, make sure to keep a track of what is happening in marketing to know whether the investments are paying off.  It will help you to fine tune your promotional strategy to ensure the best results.

Quality is important

Make sure to include premium quality items in your promotional strategy because handing out  low quality handouts will give potential clients the wrong impression of your business.  Remember that the custom giveaways you give, will reflect on your business identity.

Customization is important

Branded products will give your business a higher perceived value and boost sales.  Though these are  more expensive than  generic gifts they have the potential to generate repeat sales and  word-of-mouth advertising. Branding will also enhance your professional appeal and reliability.

Choose the right kind of merchandise

It is recommended to choose promotional items that will complement your promotional theme. For example, if you are planning a sports themed event, consider  promoting your brand on water bottles or custom T shirts to make a bigger impact.

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