Tips to Plan Marketing Events Post Covid Pandemic- Must Read

Posted by ProImprint
Posted on April 30, 2020

With the expected relaxation of lockdown restrictions in the days ahead, more businesses are gearing up to return to their marketing activities. Businesses can fully utilize the lockdown period to plan some great strategies and marketing ideas that will get their business back on tracks in the shortest possible time.

Here are some tips to make effective plans.

Keep in touch

First things first! Make sure to keep in regular contact with your suppliers, customers and stakeholders to let them know that you will be back in business once the curbs are lifted. It will increase the confidence levels that your prospects may have in you. You can also give a general idea of the marketing events that are in pipeline.

Choose Your Event Location Wisely

Though the lock down restrictions could be eased, a lot more time may be needed for things to be fully normal. So, you need to take one step at a time and scale down on the size of events and the way you conduct business events and meetings. While it could still be difficult to have all of your target audience at the venue, you can consider the use of technology to interact with the people and reach out to them.

For instance , you can think of combining live-streaming with a live audience to create a mixed experience for all. Think of innovative solutions that deliver your message to your audience in a memorable way.

Redefine Your Business Goals

A lot has changed in the last few weeks of Covid- 19 pandemic. So, think from a fresh perspective of ways to draw people in and get them stay loyal. Consider whether it is possible to adapt your goods and services to remain relevant in the coming months and stand out in the competition.

Guest Speakers

Make your business events stand out by roping in subject matter experts and guest speakers, to communicate your message precisely and spread the word. Offer something that your audience would like to hear from at your event. It will add a lot of value in your brand promotions. So, shortlist a few guest speakers and book a book a tentative slot to stay ahead in the race.

Promotional Products

To get yourself noticed, you need interesting and useful branded merchandise. Choose handouts that can ensure more footfalls and engage the audience. Gifts that respond to new priorities like social distancing, remote working, hygiene and personal safety and reliance on technology will make excellent choices.

Whether it is remote working kits, hand sanitizers or wireless earphones, you have a lot of custom gifts that fit in the evolving life styles of people. Customize these promotional products with your brand and message to initiate a light hearted dialogue with your audience.