The Art Of Choosing  Custom Gift Bag Items That will Impress Your Audience

Choosing a perfect holiday gift bag is an art! However, with some handy tips and creative ideas, you can easily come up with a swag bag that will literally get your audience swept off their feet!

Here are a few tips that will help you to have the best gift bag in town for your clients and employees. Every office may have wine aficionados, workaholics, techies, fitness freaks and any other  groups with specific interests.  Spare a thought at the specific interests of your prospects to make your gift bag truly special.

Hand out gifts that your recipients may find useful and interesting. For instance, outdoorsy prospects may find handouts like sports bottles or folding chairs useful.

Have a soccer loving audience to reach out to?   Soccer Spottertie Luggage Tags will make a quirky handout that will leave even the hardcore soccer fans impressed. Your brand and message imprinted on these will get a wide angle display.

Wireless speakers and earbuds make highly interesting and useful handouts for the contemporary audience especially the techies, who live in the virtual world most of their time. Often a fun tweak will make your promotions stand out.

Fun  games like yo yo, puzzles or playing cards are the best possible handouts to engage your audience with your brand.

Now that you have a fair idea of matching custom gifts with the personality and hobbies of your audience, here are some other tips that should be considered.

Keep a close watch on your budget

Set aside a budget and stick to it. It is the first and foremost rule of a successful marketing plan.

 Choose the ideal number of items

Too many items in a swag bag are not recommended because you will be stretching your promotional dollars too much. Too few items too won’t be a sensible option. The ideal number of items in a swag bag is between four and six. Choose seasonal staples or items that complement the hobbies of your recipients.

Pick up the right bag

The bag is what makes the medium of your message. So, make sure to choose a bag that matches your brand image. For instance, a backpack may suggest that the recipients can expect useful office accessories as their swag. A beach bag says that the products are fun while a drawstring bag will drop a hint that the gift items are for the outdoorsy clients. Choose a bag that the recipients will want to keep while you stay on your budget.

Choose the gifts

Now that you have picked up a bag and have a gift theme in mind, you can choose products that will impress the clients and match your theme. Want something lighthearted? A stuffed toy or a chocolate bar will fit your bill. Looking for a daily use item that your recipients will be inspired to take wherever they go? Think of items like water bottles, key chains or pens– to list a few. Your recipients will be happy that their holiday gifts turned out to be highly useful.

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