6 Great Ideas To Drive up Traffic In Tradeshows
Tradeshows make vibrant platforms for you to network with other businesses in your industry as well as prospective clients. However, it’s important to stand out of the crowd to impress the audience because trade shows are crowded events. Here are some creative tips that will help your booth to stand out stand out from hundreds of other firms and grab the undivided attention of the audience.
Draw more attendees to your booth
There is a smarter way to drive the footfalls to your booth than waiting in the hope that they will drop in! Go into the crowd and hand out magnets that are imprinted with your brand to generate interest and encourage people to explore your booth. Colorful and casual, magnets are something everyone likes. The best part is that these don’t even look like promotional materials with a nagging sales pitch.
Models like die cut magnets have a very high perceived value and when your recipients get these logo items their chances of visiting your booth increases significantly. Magnets are the ultimate crowd pleasers and when people see your attendees holding these attractive full color magnets they will be tempted to step in to get their free magnets.
Setting up a free charging station at your booth is another great way to attract visitors as they will spend time in your booth till their devices get charged, which will give you sufficient time to collect their contact details or to brief them about your offers.
Photo op
Provide a photo op at your booth to pull more people into your booth. It will make a great icebreaker to get the attendees discuss about your business and to stay connected with your audience. You can even imprint the snaps on stickers to enhance the value of these handouts.
Make Your Booth Inviting
The layout of the booth should be warm and welcoming and not inhibitive. Encourage the attendees to mix freely with your team and discuss things that they may have in mind regarding your products and services. A simple yet tastefully done booth where you can sit face to face with your attendees will be a great way to create an emotional bonding.
Choose innovative Giveaways
Choose innovative gift items that will serve as long lasting reminders of your brand. Make sure to choose gifts like water bottles, pens or totes that people may need because these tradeshow gifts will get used almost immediately grabbing easy attention from people around. Powerbanks make another useful tradeshow swag that your attendees will truly appreciate because it will keep their devices up and kicking even at the end of the day.
Go Interactive
Set up games or fun contests and offer your attendees something to do. It will make their tradeshow experience more entertaining and draw other people as word spreads that your booth is a fun place to be. Show off the friendly profile of your brand, which makes it easy for you to close the deals easily.
Tradeshows offer massive opportunities to network and expand your customer base and by keeping your booth attractive you can make the most of the traffic. Did you find these tips useful? Be the first to share and spread the word.
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