5 Tried And Tested Tips That Will Help You Stand Out At A Trade Show
Attending Your First Trade Show? Here are some great tips for you to stand out! Tradeshows are popular as ever thanks to its crowd pulling ability that will let the marketers to showcase their brand in front of a massive audience. Tradeshows make a valuable marketing strategy— as long as you know what you’re doing.
Why Trade Shows Are Valuable
Meet new prospects face to face: Tradeshows will bring new leads and prospects to your booth unlike the cold sales calls or random leads online. It will give you a much more solid ground to make a sale and to forge a strong connection with the audience.
Positive leads: Studies show that as much as 92% of tradeshow attendees are serious about learning new products and services. Thus a lead at a tradeshow will be more valuable than a random lead acquired from any other medium.
How to stand out? Here are some tips
Do your research: Make a quick research on the types of expected attendees and the competitors that are likely to participate in the event. Once you have a clearer picture of your venue, event and target audience, you will be able to fine tune your marketing efforts.
Choose the right promo gifts: Choose tradeshow gifts that will attract more visitors and make a buzz. Find a highly unique and practical handout to put your brand name on that will impress your audience and will inspire them to spend more time in your booth.
Create eye catching signage: The first things that grab the attention of the attendees will be brilliantly colored signage, light up displays and dramatically beautiful cutouts. Think out of the box and utilize the best possibilities in making your booth stand out with attractive display boards and signage that people will be drawn to.
Social media promotions before and after the event: Make sure to build up a buzz for your event through social media campaigns both before and after the event. Generate interest about the upcoming event by making surprise announcements and special opportunities at the upcoming tradeshow and drum up the support of your audience.
Draw a sizeable crowd. Tradeshow booths with long lines get more attention than booths with a low scale of activity because it is natural for everyone to associate the number of people in line with the quality or popularity of the booths. You can build up a line by helping people one at a time, and encouraging longer interactions at your booth.
If you can follow these strategies or invent a few of your own, you can easily stand out at the event no matter how packed the tradeshow venue is. Put some time and thought into your marketing materials and your tradeshow crew and you can think of some game changing ideas.
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