Building Business Through Story Telling

Storytelling is an impressive way to build your brand and make a personal connection. Give a voice they like to replay and add life to your brand. Developing a brand story will give you a great opportunity for you to strike a rapport with your audience and inspire them to buy your brand. Story telling will make a deep personal connection sans any marketing angle, which in turn will enhance your chances of getting repeat business.

To make your story interesting, you have to pack in an element of curiosity that will make the readers know more. The characters and conversation of the story should take the readers on an exciting roller coaster journey that will never end.

Grow A Brand Voice that is unique

Honesty: Real people love real stories rather than fabricated incidents or fake news. Your brand story will give you an opportunity to tell a story about your brand and engage the users on a personal level.

Brand narrative: Your narrative style should focus on why you are selling something rather than saying what you are selling. This will ensure a great surprise element into the narrative style and enhance the fan base for your brand. Following an engaging and interesting story telling pattern will go a long way in retaining the interest of the customers.

Be consistent. Building a brand story is more about the connections you make rather than the specific narrative. Choose the right events like mailer campaigns or social media promotions  to present your story to get closer to your audience.

Spark the emotional side

An ideal story should spark the emotional side of the audience with feelings and emotions. Stories make great emotional connections with the audience, which in turn can have long lasting effect in the minds of your audience.

Complement the theme

Your brand story should complement your promotional theme and products. For instance if you are telling about a brand story about protecting the oceans, make sure that the custom gifts that you use in your promotions are ecofriendly and recyclable. Weaving a story pattern in a way that it sketches out your business theme all the while keeping the audience engaged is the basic idea. Typically, customers have a very short attention span and can easily be distracted by the multiple brand in the market and their business strategies. Give them something unique like an engaging story to turn them into the fans of your brand.

Have you tried story telling in your brand promotions? If yes, do share your experiences with us at the facebook page.

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