Five Unbeatable Summer Marketing Ideas Worth A Look!

An effective marketing solution will not just grow your brand but will bring your target audience closer to your brand. Summer season is undeniably the best season for marketers to reinforce their marketing strategies before the winter slow-down sets in. Here are some of the marketing ideas that everyone will love for sure.

Newsletters

Announce new products, special deals and more with monthly newsletters that will go a long way in enhancing the connection with the clients. Newsletters will keep your brand on the top of the minds of your audience and will drive up their brand affinity. Make sure to keep it interesting and informative by highlighting the benefits that your audience is entitled to instead of simply promoting your brand. An interactive and friendly tone will make the newsletters personal and well received.

Make sure to add a small custom gift to increase the chances of your mailers getting opened. Freebies are the ultimate crowd pleasers of all times. Some of the items that can be considered include custom pens, magnets, powerbanks and more. Customize these with your brand and message to make it a token of your brand. Every time they see these logo items, they will be reminded of your brand.

Community events

Get in touch with your immediate neighborhood and grow your goodwill by hosting community events like sponsoring marathons or junior leagues or organizing free health check up or road safety awareness campaigns and more. These community events will highlight your social commitment and responsibility that your recipients will never fail to take note of! Studies show that businesses that are socially committed will get a higher patronage and appreciation than those that talk only about business.

Some of the custom gifts that can be considered during these events include custom T shirts, hats, waterbottles, sunglasses and more. Imprint your brand, message and logo for maximum visibility and impact.

Fun contests

Online contests, prize wheels, quiz programs- think of any fun contest for your customers. It will give a great opportunity for you to interact with your audience and to sneak in your brand in a fun manner. Often promotional activities with an intrusive marketing tone may not give the desired results and that is what makes an understated and subtle promotion more effective. Tumblers, umbrellas or chocolates are some of the custom gifts that can be considered.

 Discounts

Everyone loves to get some great deals. Offer special deals, discount coupons and more to strike a rapport with your audience and to grow long term relations. Discount coupons will bring back the audience more often to your stores and may influence the shopping patterns of the audience.

Corporate BBQ party

Corporate parties make excellent marketing techniques. It is a perfect win-win situation because it will not just make the employees feel well appreciated but will also give a wonderful opportunity for you to highlight your products. Gather your employees and clients by an open fire pit to enjoy some great barbecuing fun. Hand out storage containers, tumblers or aprons as custom gifts. Do not forget to customize these with your brand and message to make it a great custom gift that will make countless brand impressions in the days ahead.

Have you tried out any of these summer season marketing tips? If yes, share your thoughts with us at our facebook page.

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