How To Set Goals For Your Promotional Products- Must Read

Custom products should always be part of a bigger plan and not something that you can buy in random or as an afterthought!  Every promotional event should lead to a specific goal to ensure maximum return on your investment. Picking up random gifts and hoping for a miracle does not work anymore. To win a bigger customer pie you should outsmart your competitors and impress the audience.

Here are a few tips to set promotional product goals.

Email Signups –Email marketing is one of the best options to reach out to a fresh audience and obtain new clients for your business. Custom gifts like koozies and stadium cups or pens are all good choices to consider to promote email subscriptions and to grow your email list. Cost effective and easy to distribute, these logo items will encourage the event attendees and tradeshow audience to share their email address.

Store promotions: If you are planning to promote special deals at your stores and enhance sales, consider free gifts. It will go a long way in driving up the footfalls of your stores and to set off word of mouth publicity. If you have a larger crowd to connect to, sponsor community events like football match or 5k marathons to promote your brand and goodwill. Some of the suggested custom gifts include T shirts, mini footballs, water bottles and more. Customize these with your brand and message to make it a highly potent branding tool that your customers will surely take note of!

Appointment Setting – Add value to the time of your clients by offering premium quality gifts every time you set an appointment with them. It will not just give an opportunity for you to handout your brand to them but will ensure some quality time to interact with your prospects. Insulated metal tumblers, Bluetooth speakers or power-banks will all make high retention gifts that your recipients will value a lot. Your message on these will earn a permanent place in the minds of your audience for sure.

Online Orders – Promote special discount deals on orders by handing out promotional items with discount codes. It will make your promotions more effective and generate interest in your services and products. Some of the custom gifts that can be considered include magnetic calendars, bottle opener keychains or earbuds. Pick up items that can fit into standard envelopes, get creative with your promotional message and attract more online orders!

Promotional products will leave a tangible effect in the minds of your customers and influence their shopping preferences, which make them the most powerful marketing items. Include a clear call-to-action on your promotional product and use coupon codes generously to get the customers back to your stores more often. With this consistent approach, you will get a steady stream of new clients.

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