7 Smart Ways to Employ Promotional Products in Your Branding Campaign!

Posted by ProImprint
Posted on July 4, 2018

Custom products are everywhere; not just as store promotional items but as team spirit items, fund raising gifts, mailer gifts and a lot more. No matter whether you are new to promotional products or not, these smart ways of using promotional products as your marketing swag will give a lot of insights for sure.

1.Boost brand awareness

Promotional products will go a long way in raising awareness of your company as these will make consistent impressions for your brand throughout its life time. Functional gifts like tumblers, pens orT shirts are some of the many examples of custom products that will engage the audience with your message on a daily basis. Custom products make great options to launch a new product or during re-branding as it will generate a quick interest in your message and will make your campaign a huge success. Freebies are the best options to grab easy attention, make a buzz and to cut through the marketing clutter.

2.Highly retained gifts

High utility custom products enjoy a high retention and will put your message on a wide display in front of your target audience for a long time. While flyers, bill boards and most conventional advertisement campaigns will be seen once or twice, which means that they fail to leave a lasting impression in the minds of your audience. However, custom products will put your message right into the hands of your customers thereby making a tangible connection.

3.As appreciation gifts

Custom gifts make fabulous appreciation gifts for your customers and employees to appreciate their loyalty or congratulate them on milestone celebrations and more. This thoughtful gesture will make your brand their favorite and will show the friendly profile of your business. Everytime they see these logo items, they will develop a positive impression about your business. Your recipients will be happy and proud to talk about the appreciation gifts they got from you, which means that your brand will get the much- desired word of mouth popularity as well.

4.Repeated brand impressions

Custom merchandise gives your brand continuous exposure without any repeat investment. While billboards incur rentals or flyers need to be printed fresh for every campaign, custom gifts will ensure unmatched impressions, all at the initial expenditure. Put your logo on promotional items that are used daily like ceramic mugs to keep your brand right in front of their eye-span.

5.Ideal for target promotions

Custom gifts are well suited for targeted promotions when you need to reach out to a specific niche of audience because you can easily choose items that are appropriate for your audience. For instance, branded pens for schools or sports towels for fitness centers will all make smart gifts.

6.Mass promotional staples

Custom gifts win hands down as mass promotional events for tradeshows and mailer campaigns. Offered in a range of price points, custom gifts are available starting at a few cents, which makes them perfect choices to reach out to a massive audience. Custom gifts send home the attendees with your brand along with the tradeshow memories. Everytime they see these logo items they will be reminded of your brand.

7.Cost effective

Promotional gifts are much more cost effective than traditional marketing methods and offer more value for money. Assured ROI is the trump card of custom gifts and if you pick up the most appropriate custom product that appeals to your target audience, you can make your promotional events a huge success.

Do share your experiences of using custom products in promotions and join the conversation.