4 Sure Fire Promotional Strategies to Enthrall Your Trade Show Audience

Tradeshows offer a captive audience and a lot of facetime for your products. The success of your tradeshow booth will depend on how effective you were in engaging your customers with your brand. Tradeshows give a great chance for you to enhance sales, draw customer’s attention and increase brand recognition. To stand out among the countless tradeshow booths, you may need some exceptional promotional strategies coupled with interesting tradeshow swag to ensure a great tradeshow experience.

Key customers deserve something extra

Event marketing is one of the top B2B and B2C lead generation strategies for businesses. Ensure maximum attendance by spreading the word through emails and encouraging your key customers to attend the event. Tradeshow swag like duffel bags or T shirts will all make great handouts for your regular customers. Customize these with your brand and message to make it truly special. It is an open secret that freebies are the biggest crowd pullers in tradeshows and it is a perfect time for you to make your regular customers feel special with the best gifts.

Build up a buzz

Make your tradeshow booth a beehive of activity by organizing tradeshow games, prize wheel, raffle gifts and more to drive more footfalls and tempt the audience to stick on for a longer time. You can handout small token gifts like custom caps for all the attendees who participate in the games. It will make a subtle and fun way to keep your audience well engaged with your products. Grabbing the attention of the audience in the first few seconds is crucial for marketers in massive events like tradeshows. Let your creative juices flow and come up with some great custom gift ideas that will drive maximum crowd to your booths.

Influencer marketing

Rope in some key influencers for your product who can offer recommendations at your booth. It will give the attendees a great chance to have a one to one discussion, which in turn will make the attendees well informed and convinced about your products. Think of an appreciation gift for the influencers like tech gifts or wine sets.

Social media contests

Social media is an excellent way to draw attention to your product promotions. Online contests or hashtag promotions are all excellent options to reach out to your target and to drum up support for your business events. Popular gifts like  power banks will make a great thank you gift for those who engage with you.

These are some of the many product-promotion strategies that will attract more customers to your tradeshow and promote your product line. Do you have more in mind? Share your ideas with us at the comments section below.

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