Promotional Gifts Will Make It Easy For Your Audience To Recall Your Brand

Posted by ProImprint
Posted on January 8, 2018

For marketers keeping their brand in front of the audience is easier said than done as their audience will be distracted with a lot of brand information all the time. For marketers the axiom “out of sight out of mind” holds a lot of relevance! Every time a marketer lags in showcasing his brand and message in front of the audience, his competitors will score a point by drawing their brand closer to them. In marketing, you never want your recipients to be forgetful about your brand. With a lot of promotional methods like TV, newspaper and radio ads, consumers are always bombarded with various brands and messages that they may easily forget about brands that they do not see often.

Promotional gifts have an upper hand in terms of all the customary promotional methods like newspaper or radio ads as these are cost effective and something everyone likes. While the traditional marketing methods have only a short shelf life and get forgotten easily, promotional gifts are well retained and leave a lasting impression in the minds of your recipients. Custom gifts that evoke a feeling of happiness and gratitude are always graciously accepted by your audience. Interesting promotional gifts create pleasant memories that will keep your brand closer to the memory side of your recipients instead of the forgetful spectrum.

Promotional Products indeed induce a higher brand recall. PPAI studies show that 90% of customers who got custom products could recall the brand, which makes it more value for money items. Custom gifts will continue to make consistent impressions and lasting memories without any repeat effort or investment.

Now the holiday season is fully on, marketers can keep their brand closer to their audience by choosing some great promotional items that will spread their holiday cheer and festive season message.

Here are some trending holiday gifts that you will love for sure.

Metal tumblers: A trendy way to serve the favorite beverage to your recipients and let them start their day on a bright note.

Chocolates: If you are looking for a gift item that will appeal to everyone in your audience cutting across the age and gender factors, place your bets on custom chocolates. Imprint your brand and message on these and see how these logo items will leave a sweet impression in the minds of your customers.

Kitchen sets: A perfect gift for the pragmatic customers who look for practical gifts that come handy in their daily lives. Your brand on this will get a lot of attention all round the year especially during holiday season. The more the gifts get used the more will be the brand impression. So, you can’t go wrong with these custom gifts for sure.

Tech gifts: Show your customers that your brand is staying in tune with the changing times by handing out these fashion-forward gifts that will come handy for everyone in the digital world.

We have a lot more; browse along and choose a gift that matches your needs. Do share your experiences of using custom gifts in brand promotions.