The Best Way To Plan Direct Mailer Campaigns – A Quick Guide

Direct mail campaigns have a classic charm about them in this digital age where most people get gifts and holiday greetings in their mail boxes. If you are planning a retro twist to your holiday season promotions, direct mailers will make a great choice. To make sure that your campaign turns out to be successful, spare a thought at some of these tips.

The best promotional products are those that are lightweight, cost-effective and easy to mail. Do not forget to leave a hand written note for a personal touch.

Here are some tips to drive up the success of direct mail campaigns.

Choose practical gifts

The more functional the gift the more will be the popularity and retention. Some of the gift items to consider include custom business card magnets, magnetic clips or letter slitters among others. These items are something that your recipients need and can be used time and again and a great token of appreciation even when you are on bone bare budget.

Bring in an element of curiosity.

Choose packets or envelopes with a quirky shape that will tempt the users to open the gift packets immediately. Glow bracelets or smiley pens are some of the many gifts that pique a lot of interest and will enhance the brand recall in a subtle and interesting way.

Make them feel special

By making your recipients feel well appreciated you can gain their loyalty. A wine tote or a chocolate gift box will all make gifts that will win instant appreciation. If you are looking for something that is practical a USB flashdrive will make a perfect choice.

Fun twist

Games like puzzles, bubbles and cards will make a great choice because everyone will have fun with it and every time they do so, your brand will get a lot of attention.

Plan your mailer campaigns well in advance so that your gift packets won’t get caught in the holiday gift rush. Your recipients will surely be surprised to get a gift dropped in their letter boxes at the gate after a long while and your brand will enjoy a special place in their minds for this special reason. Direct mailer gifts will make a hot banter topic in the social circles of your recipients and your brand will get a lot of indirect word of mouth publicity as well.

If you have any tips and ideas for running mailer campaigns, do share with us at the comments section and we would love to hear from you. Also please visit our facebook page for the latest trends and custom product trends.

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