Top 5 Promotional Products Industry Trends for 2017
The promotional product trends for 2017 will drop a few clues for marketers who may be planning to use custom gifts to promote their products and services, to introduce new brands or to create awareness about a cause or an event. So, here we go with the top 5 promotional product trends to watch out for.
# Apparels continue to be the most popular custom gift: Apparels continue to be the most popular promotional product this year too, which is followed by custom writing instruments. By including these into your promotional gifts bag, your brand is more likely to enjoy a high level of portability and brand exposure. You can even complement it with apparel accessories like scarves, beanies, bandannas and caps and hats among others to get your message out
# Customers prefer quality gifts: Tacky and cheap gifts no longer sell your brand! Gone are the days when anything free was good; these days’ customers prefer premium quality gifts that are functional, stylish and top quality. These high value items will ensure a high ROI as these will enjoy a long retention and your brand on these will continue to make countless impressions for a long time. Businesses are more than willing to invest their promotional dime on high-end promotional products so that their customers will have a great impression about their brand itself.
The goal is thus to hand out items that are not just functional but well retained as well as it will increase the brand image and will ensure higher revenues.
# Environment friendly gifts are a rage: Environmentally friendly products will make the potential customers feel good about a brand. You can select from a huge cache of gifts like tote bags, bamboo coasters, metal tumblers, recycled note pads and a lot more. Reports suggest that environment friendly products create 40% favorable opinion about your brand. So, that will give you another reason to adopt these green items into your promotions. These will not just add up to the land fill woes but will highlight your ecofriendly credentials and social commitments.
# Technology products: Stay in tune with the changing times! This world would not have been anything like this but for the technological advancements. Celebrate the inventions and the technological innovations that have changed the way we live with custom tech products. Everyone needs these. Be it the powerbanks that keep their phones and tablets up and kicking, flashdrives that carry your brand wherever your recipients go or earbuds or mobile stands that will keep your brand right in front of your recipients – we have a lot of options to consider. These functional items will not just ensure a high brand exposure but will create word of mouth publicity for your brand as these items are always well seen! The coming years for the promotional products industry will have a great desire for high-quality, sustainable products for sure.
# Presentation is Just as Important as the gift: A well presented gift will go a long way in leaving the right impression. It will ensure a personalized experience for your customers, which will make them remember your brand for a long time. Gift boxes or wraps can also be personalized with your message and brand to grab easy attention. Novel gift packages will easily turn heads and your brand on these will get a lot of attention both on and off the event spaces.
Now that you have some of the trends that the promotional product industry has in store for you, you can optimize your promotional in a way that is suitable to brace these changes. Can you think of any other trends to include in this list? Feel free to share with us in the comments section.
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