9 Fantastic Halloween Real Estate Marketing Ideas

Though summer is the most popular time to buy new homes, fall and winter are the best seasons to score a better deal for buyers. So, realtors can think about interesting promotional themes like Halloween season marketing to make new leads and seal a few deals.

In addition, the spooky season is a great time to reconnect with former clients and explore the possibilities of referrals. Don’t be afraid to be innovative in devising real estate Halloween marketing ideas.

Adopt a Spooky online  campaign

Bring in the spooky Halloween theme in your social media promotions . Make use of the  dramatic elements associated with this holiday to make it truly worthy  of Instagram and Pinterest walls.  It will be a great way to engage the digital savvy millennial audience and inspire them to move one step closer to their first home goal.

A web site makeover

Add a Halloween themed snapshot or a tagline that will complement the theme and engage the audience with your message. Organize online fun contests like caption contest to drive up a buzz among the prospects.  You can even conduct a poll on whether your prospects would buy a haunted house or not to complement the Halloween theme. It will also engage them with your brand in a light hearted way. Fun contests on pumpkin carving or Halloween costumes will get more people visit your site.

In addition, you can even request the former clients to post pictures of their Halloween home decorations in your social media pages. It will let others to take a sneak peak into the homes that you helped to find. It will enhance the reputation and reliability of your business.

Email campaigns

Create Halloween themed Email templates that will take your message far and wide in no time. It will indeed add a fun spin to  your email marketing campaign. Setting up a template will also help you save time and effort.

Halloween content marketing

Halloween is the best time to come up with interesting blog posts. It will bring in more visitors to your site and boost search engine results. Plus, it will promote your brand in a subtle way without the nagging marketing pitch . Infographics with interesting graphical illustrations will make it easy for the readers to follow the message. Choose interesting themes like haunted house infrgraphics that will do nonstop rounds in social. Plus, your viewers will find it fun and will surely share it in their social media channels.

You  can even make infographics on something whimsical like haunted house appraisals. The idea is to make it  fun and playful and not something that is scary.

Themed Open  houses

Halloween themed open houses will make a smart way to interact with the audience during this season. However, make sure not to make it overwhelming. Keep it simple so that the clients can picture themselves actually living there. Limit the decorations to adding just a few elements like a light torch on the wall or a bat on the ceiling. make sure to stock up on custom Halloween giveaways that will make great reminders of your business.

Halloween activities

If you want to engage the family audience, plan some Halloween activities that will keep both kids and kids at heart engaged. Think of something interesting like a bean bag toss in the yard, treasure hunt or coloring activity.

Trick or treat bags

No Halloween can be complete without candy bags.  Whether it is cookies, popcorn or something healthier like trail mix, you can choose from a wide range of goodies for the Halloween gift bags that will truly impress everyone. You can even include your business card or an invitation to your next open house top get them come back.  Be creative in designing the gift bags. Keep your logo small and subtle and not too big that they may throw it away.

Charitable sponsorships

A charity drive or community event will be a great way to show your social commitment. You might donate to local schools or support a cause that could benefit the homeless.

Client appreciation gifts

Stay on top of the minds of your audience with custom giveaways with Halloween theme. You can even choose fall season staples like scarves or jackets , wrap it is Halloween themed  wrappers. In addition, add a Halloween message to the gift basket to bring in the theme without being creepy.  Personalized giveaways will surely enjoy a higher retention than those generic decorative objects that you pick up from super markets!

 Need more tips? Watch this space for our daily blog posts or reach out to our team.