7 Top Advantages Of Custom Gifts In Boosting Your Business
The crux of successful marketing is to get your message across to the right locations at the right time. This is what makes promotional gifts a perfect choice in making your brand popular among your target audience. Here are a few top factors that make custom gifts a cut above the customary promotional methods like newspaper ads or radio spots.
Visibility: Custom billboards or news paper ads will grab the attention of only those people who happen to see it, which means that the success of the marketing campaign is largely dependent on chance and an element of luck.
Price: News paper ads are billboards have an exorbitant price tag, which makes it beyond the reach of budget marketers. However, custom gifts offer the unbeatable advantage of gifts in all possible price factors, which will give the marketers a long hand in reaching out to their audience even when they have a modest budget in hand.
Shelf life: News paper ads and radio spots have a very short shelf life and may fade away from the attention span in no time. However, custom gifts keep your brand and message right in front of the target audience thereby keeping your brand well talked about!
Distribution: While news paper ads and billboards carry the message to a general crowd, custom products will reach out to your target audience with precision, thereby ensuring maximum leads and sales. Easy to distribute, custom gifts hold a lot of potential in mass promotions like mailer campaigns and tradeshows.
Promotion: The basic objective of promotions is to let people know about your products and services and getting them interact with your product or service. Custom gifts will effectively carry out this job with amazing precision. The more familiar your brand name the more will be your good will and trust.
Drive-bys: Custom gifts are great options to capture a small segment of people in your community and to popularize your business in the neighborhood. BY employing useful custom gifts like keychains you can make direct referral as well.
Word Of Mouth: Nothing can trigger word of mouth publicity as custom gifts because not many people can help talking about a trendy keychain that they got in mailers or as tradeshow swag. Your recipients will be happy to recommend a product or service to friends if they are happy with their business experience with you. This is where custom gifts come into the bigger picture. Freebies will highlight the friendly and fun loving profile of your brand and will inspire the users to talk and think about your brand more often.
Why custom gifts
Everyone loves free swag and it is advertisements that people will willingly take home and retain. Giving custom gifts like keychains for free is a great way to keep your brand fresh in their minds. These will make a tangible reminder of your brand for the future as well. Some of the custom gifts that can be employed include the following
- T shirts: the most popular on custom gifts, T shirts will ensure high level of portability and exposure for your brand
- Drinkware items: The countless options on offer will let you choose something that fits into your budget
- Totes: functional gifts like totes always enjoy an upper hand among promotional gifts.
- Pens: the low cost per impressions make custom gifts like pens hot choices. The best part is that these can be used all round the year
- Food and candy: The sweet way to seal the deals and impress the audience
We have a lot more in custom gifts! Have you been using custom gifts in your promotions? If yes, do share your thoughts at the comments below and should you need more tips and ideas, call or email our hunky product experts!
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