7 Smart Ways To Boost Business For Restaurants
The restaurant industry is a high growth $799 billion niche, where restaurants fight it hard to stay ahead in the race. With 51% of diners going out to eat more than once per week, there is a lot on the platter literally. Restaurants need to hand out custom gifts and chalk out a strong marketing plan to succeed and here are some super smart ways to spice up your promotions in the days ahead.
- Social media marketing
Offer discount coupons for liking your page or signing up your email list. Make the offers look irresistible by giving what your competitors do not offer. Be creative; think of caption or photo contest for the diners who eat out at your restaurant and offer custom gifts for the best entries.
- A food truck
Food trucks that take your cuisine right to the doorsteps of the customers can go a long way in enhancing your brand popularity. Park it in local festivals or busy street corners, handout brochures and attract business. - Ensure a steady stream of customers
Are you one of the restaurant owners bogged down by lean traffic as the day progresses? You can ensure a steady and decent crowd all through the day by offering perks to regular customers who back into your restaurant during less-busy times. Make sure to give referral gifts for customers who may be recommending your restaurant. Free lunch or dinner for kids is another way to get your diners back more often. - Sell merchandise
Hand out free custom gifts for customers to increase their engagement and brand loyalty. How about handing out a free glassware every time they order for a drink or a free T shirt when someone orders your signature cheese burger? Customize these logo items with your brand and message to make it interesting and unique. Every time they use these freebies, they will put your brand on a wide display too. - Offer Free samples of dishes
Every time you add a new dish to your menu, offer free samples to introduce the flavors to your customers. Free sample can also be handed out to promote your restaurant in other locations. You can even set out on a street corner marketing and offer free sample to passers- by along with your business cards and discount coupons that will encourage them to visit your restaurant. - Loyalty rewards program
Stamp the loyalty cards every time customers visit and you can announce a reward after a certain number of visits. You can also send greeting cards during birthdays, anniversaries and other milestone celebrations of your regular diners. These small yet thoughtful gestures will make your customers feel well appreciated and brand loyal. You can even include a special birthday freebie as a surprise gift to diners who visit your eatery during their special days. - Get your message out with Car magnets
Customize these full color car magnets with your brand, signature dishes and contact details and put these on your catering vehicles. It will enhance your brand popularity and will bring in new leads. It is a smart way to market your brand in a subtle manner without any sales pitch. People will love the fun!
Can you think of more such interesting ways to promote your restaurant? Share your thoughts at our facebook page and join the conversation.
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