6 Tips To Plan A Successful Custom Products Campaign

Promotional products are employed by businesses to convey their thoughts to their clients and to engage them with their brand. These versatile logo items can be employed in countless ways to subtly put across your thoughts to your audience. Interestingly logo gifts are not just for promoting brands but to thank your customers, to greet them during holiday season, as free gifts during milestone celebrations, to raise awareness or even to say sorry!

But a promotional campaign is not all about buying gifts as it involves a lot of planning. Here are some smart tips to set up a successful promotional product campaign.

1. Choose the Right Distributor – Finding a distributor with adequate experience and track record in promotional gift industry is the first step. It will make sure that you get the best gifts at fair prices, which will make your brand campaign a top success.
2. Be focused on your goal – Ideally, you should have a specific goal for each of your campaigns a success. Be to raise awareness to your cause, secure new leads or thank your loyal customers, you should keep the basic objective of your promotional campaign in mind, without which your campaign could fall flat on its face.
3. Pick up appropriate logo gifts – Choosing the most meaningful gift from thousands of promotional products might not be easy as it appears. Get started with an open mind and dare to think beyond the customary gift ideas like totes and mugs.
4. Think about your audience – What will be the nature of your crowd? Keep in mind their age group, interests and demographic, which will give you a fair idea of the most popular gifts to consider. Are you planning to reach out to your dormant customers whom you haven’t seen for a while or want to sell more to your privileged customers? Narrow down your choices to pick up the most appropriate gifts that your customers will never resist.
5. How to distribute – Though the method of distribution is something most marketers overlook, it can have a major impact on the success and budget of your campaign. No matter whether you are planning to hand it out in person at your stores or tradeshows or distribute through mailers, make sure that the distribution of gifts happen in a subtle and non intrusive manner.
6. Follow it up – Without proper follow up you cannot measure the success of any campaign. Often business owners think that once they have handed out the logo gifts to their target audience, sales happen automatically, which in fact is not true! Make sure to follow up and forge relations with a personal mail or a hand written note, which will drive up the brand engagement of your customers to the next level.

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