6 Big Benefits of Custom Bags as Marketing Swag

Everyone needs bags for shopping, a day out at the beach, library or even road trips. Offered in a range of attractive colors, models and patterns, custom bags make well appreciated gifts for all occasions. Be it a budget friendly tradeshow swag, an elegant tote for the special client or a unique model for a special event, there is a whole range of options to choose from!

Here are 6 reasons that make custom bags great promotional items

Bags are the 3rd most popular promotional items!

Positioned at the 3^rd position behind only apparels and writing instruments, bags take credit to 7.67% of the promotional product market. Be it as tradeshow swag, corporate gifts, store promotional events or party favors, imprinted bags enjoy incredible popularity.

Bags create more than 5,700 impressions a year

Branded bags are one of the top 5 most popular promotional items among marketers. A study by the Advertising Specialty Institute (ASI) shows that a bag generates 5,772 valuable brand impressions during 1 year. The high utility and durability of bags make them the most useful custom gifts for gaining impressions. A well made bag will easily become part of a consumer’s routine, which in turn will help your brand impressions to pile up consistently.

50% of US consumers own a custom bag!

Studies have shown that 50% of US consumers own a promotional bag. Imagine the exposure your brand will get on these hugely popular gifts everytime they carry around these daily use items. Custom totes make a strong promotional product because consumers retain it for a long time and use them regularly thereby ensuring assured return on investment for the marketers.

Bags gain 1,000 impressions for every $1 spent

 It’s all about the impressions that these bags produce! While bags gain 1,000 impressions for every $1 spent, billboards make just half these impressions while newspaper ads make only  22 impressions for every $1 spent. Reusable bags like totes enjoy an impressive fanbase all over the world including the US. Consumers will be happy to use your branded tote bag if it provides them with enough value in their day-to-day life. A trendy bag will make an engaging talking topic as well and in no time your message will reach a highly lucrative secondary audience by word of mouth publicity.

 Promotional bags enjoy an average retention of 7 months

Custom bags enjoy an average retention of 7 months, which means they make a high volume of impressions. These promotional items are effective in promoting your brand’s message. Nearly 7 in 10 brands consider promotional products effective in achieving their marketing goals. Cost effective and practical, custom bags have experienced growing success as promotional items thanks to the growing awareness on environment friendly custom gifts that won’t add up to the landfills. Studies show that businesses that adopt a nature friendly campaign enjoy more goodwill than brands that are focused only on business development.

Bags are available in every price range

Custom bags are available in a range of models and price rates that it is never hard for you to choose an item that highlights your brand. If you have a sizeable marketing budget or a special event on cards that require a unique giveaway, mid-level bags totes will make a sensible gift idea. If you are sponsoring a junior league or hosting a sports event, Clear Event Tote Bags will make a great choice. Made of Clear PVC and compliant to NFL & PGA guidelines, these tote bags are exceptional to get past security checkpoints in festivals, sports events and concerts.

If you’re looking for a bag with natural fibers, Printed Dash Jute Tote Bags will make a great choice. The poppy accents on these light blue, beige, light green jute bags will attract customers straight away. It will be a perfect choice for the office or the beach. Looking for an appropriate handout for the upcoming open house for as employee appreciation gift Convertible Cooler Tote Bags will make a great gift idea. These insulated tote bags will keep the food and drinks in the desired temperature for a long time  during picnics or road trips.

Totes are fun, functional and fashionable. Make it an ingredient of your marketing mix to make it a well appreciated thank-you gift for their clients or congratulate an employee on a work anniversary. Offered in countless models, colors and shapes, custom totes will  get your message across and grab easy attention of your audience.

The Bottom Line

There are indeed many reasons to offer branded bags as your custom gifts. No matter whether you are planning to use it as fund raising items for non profits, as employee appreciation gifts or tradeshow swag, custom bags will easily carry your message and match your budget!

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