5 Myths About Custom Products That Every Business Owner Should Know
A myth originates when people hear assertive statements or opinions on something that they are not aware of or experienced. Be it of ghosts, dieting, global warming, we come across many myths in almost all spheres in our daily lives. Often myths and facts have only a hairline difference that it often takes a lot of expertise to decipher the two!
As in many other topics , there are myths surrounding custom products as well, which will incapacitate new business owners from making a well informed decision and to choose an appropriate marketing technique for their products and services.
Here are five popular myths on promotional products
- Logo products are cheap looking
Some businesses think that promotional products are cheap and made of low quality materials and create this wrong impression in the industry.
Fact
There is an impressive collection of logo items of reputed brands in the market today. Marketers can choose custom items that complement their promotional theme and budget to impress their target audience and make them well appreciated.
- Promotional gifts are only for small businesses
Though big businesses often use newspaper or TV to reach out to their customers and to publicize their brand, it doesn’t mean that other marketing techniques are any less effective. Free promotional gifts help to build a tangible connection with the customers and ensure a one to one interaction unlike mass media publicity.
Fact
Promotional gifts are more effective if employed properly. Many big business groups and corporations spend a substantial chunk of their promotional budget on custom giveaways every year simply because everyone loves freebies and their audience will remember their brand for this useful gift.
- Difficult to measure ROI
There is a common myth that the ROI of promotional items are hard to measure.
Fact
Promotional gifts are tangible marketing tools that help build relationships and networks with employees and customers. A practical promotional gift will be used immediately by those who get it to ensure a wide angle brand visibility. Promotional gifts thus not just promote brands but also create goodwill for your brand among employers and customers
- Lack extensive reach
Most people underestimate the full potential of promotional gifts and that could be the reason for this popular myth.
Fact
Promotional gifts are effectively employed for mass promotions like tradeshows and mailer campaigns. Everyone loves to get free gifts and these little tokens will help the business owners to stay connected with people far and wide.
- Less durable
Most people have a wrong notion that custom gifts are tacky and last only for a short time.
Fact
Popular promotional items like ceramic mugs, T shirts, pens and totes will always enjoy a long retention and earn a high level of admiration among your audience. Another big plus is that custom gifts have a long shelf life unlike newspaper or TV ads, which have only a very short duration impression on your audience.
Browse our fabulous collection of custom gifts for the best trending and unique gifts ideas that will leave a lasting impression in the minds of your recipients.
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