5 Golden Tips On Successful Promotional Product Marketing
Promotional products are indeed the magic mantra of ensuring a successful promotional campaign. Adding freebies into the mix of your marketing initiatives can increase the effectiveness of your brand by up to 44%
However, a lot goes into executing a perfect branding event. Here are some handy tips that will help you in pulling off a successful promotional event. Custom products make great ice breakers and a fabulous way to engage your audience with your brand. Earning the attention of your customers is the first point in any marketing event and interesting and personalized custom products will go a long way in ensuring this.
Research studies have proven that 52% of participants given a promotional item ultimately did business with that company. However to get the positive results that you are striving for, you need to choose and distribute promotional products properly.
- Keep Your Target Audience in Mind
Ideally, the promotional products that you choose should impress your target audience. So before planning any event, you should have a fair idea about your target audience and the best possible gift options that can turn them on! By handing out custom gifts that the recipients will be interested in, everyone wins! Your promotional budget will be put to great use and you get some assured ROI while your recipients too win because they get a great free gift that they cherish.
- The Gift Distribution Method
Choosing the right method of distribution is as important as choosing the most appropriate gift. For instance, if you are choosing light weight and compact gifts like keychains then you can consider them for mailer campaigns. If you have bigger items like jackets or blankets they may be ideal as corporate gifts or employee appreciation handouts rather than tradeshow swag.
- Add A Powerful Call To Action Message
Make sure to add a call to action message on your free gift to inspire your customers to visit your website or online stores or get engaged with your brand. A follow up campaign will go a long way in making your swag with your marketing. Handing out a gift without any message will fall short of meeting your promotional objectives. The audience should be clear on the best possible ways to reciprocate their feelings towards the brand that gave them these logo gifts.
- Versatile gifts are always a top choice
If you need custom gifts for a mixed audience, opt for versatile gifts like tumblers, umbrellas or pens that everyone needs in their life irrespective of age or gender differences. Versatile gifts enjoy a high retention among your recipients and your brand will get a lot of exposure and portability.
- Place your orders on time
If you want the best swag that fits in your budget, you may need to plan in advance for your order. So, make sure to place the orders on time to get your gifts on time.
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