5 Different Ways Promotional Products Can Be Beneficial For Your Business
Promotional Products have always been veritable items in the marketing mix for business owners. The recent research by Promotional Products Association International (PPAI), custom products advertising is the fourth-fastest growing among advertising medium, ranked only after mobile and digital.
But have you thought about the multi faceted advantages that these logo items bring to your brand. Here are a few benefits that custom gifts can ensure
Brand recall: Businesses that hand out logo gifts will leave a positive impression among the recipients than businesses that do not hand out gifts
In the survey, 83% of consumers said they enjoy getting a promotional product with an advertising message while 2% of recipients could recall the product and the message.
Promotional products that ensure a powerful brand recall for a very long time for brands that have to pay just once unlike other types of advertisements that charges per exposure.
Budget friendly: Promotional products are available in a wide range of price range and hence offer amazing budget flexibility for marketers. Choose from custom gifts that fall within their budget and avail the benefits of lasting brand recall and positive brand association. The best part is that custom products can be used alone or as part of a marketing mix to ensure the best results.
Word of mouth publicity: Unique and inspiring gifts will not just encourage the recipients to buy your products but will increase the possibility of referrals and word of mouth publicity. Custom gifts thus not just build up a positive brand image but will make your recipients recommend your business.
Long term promotions: People retain custom products for a long time. Reports say that while 80% of people own 1-10 promo items, 6 out of 10 people keep these gifts for up to 2 years. Every time they use these items they will not just be reminded of your brand but will be prompted to make a reference to their friends or family. By choosing daily use items like kitchen accessories or home items, the chances of keeping the brand right in front of the recipients will go up manifold.
Tradeshow handouts: Promotional gifts are the crowd pullers in tradeshows and business events. Business owners that included a logo gift in their pre show mailers saw more traffic at their booths than their counterparts who didn’t had gifts. 76.3% of tradeshow attendees who got a custom gift developed a favorable attitude towards the brand that gave them the product.
Custom products can indeed make a lasting impact and awareness about your brand, make more referrals and new business. So, if you are yet to make it a part of your marketing plan, it is the right time to get started.
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