4 Unique Branding Points of Custom Products
The marketing potential of promotional products to place your message with pin point precision in front of the target audience is what makes it a more effective than traditional promotional items like billboards and flyers. While employing custom products, spare a thought whether the promotional items you choose have the following four basic attributes that make them highly effective and attention grabbing.
1.Custom Gifts Must Convey An Effective Marketing Message:
The call to action message is what turns an ordinary custom gift into something extra- ordinary. Customize the logo items with inspiring and hard- hitting call to action message that are hard to overlook. It will inspire your audience and will make them engaged with your brand for a long time.
2.Choose Your Audience Carefully:
The targeted audience that you earmark must find your services or products useful and should be more likely to patronize your business. For instance, if you are a technology related business, you should try to reach out to millennial audience and technical experts and professionals who will find your products more useful than ordinary customers. Handing out freebies to everyone won’t make sense. Businesses cannot afford to market their services to everyone around. The basic idea should be to get your custom gifts into the hands of prospects who may turn into your leads in future.
3.Choose Audience-Appropriate Gifts:
Promotional gifts are available in thousands of models and types; not every customer may find every gift interesting or useful. The smartest way would be to choose custom gifts that you think will please your target audience. If you are a music band trying to reach out to a fashion savvy young audience, think of freebies like earbuds, wireless speakers , etc that are related to your niche. Your audience will find these gifts useful to enjoy their favorite music, transfer sound- bytes and more. Mismatched product evokes no response or even may invite rebuttals. Think of the effect that it may create if you choose to send a cheese gift basket or a pricey hunting knife set to a vegan audience!
4.Accurate Timing Matters A Lot!
Even if you come up with the best custom gift, a perfect message and a finely selected audience, it may not produce the best results if the timing in not perfect. For instance, how bad it will be to hand out beanies or blankets in the middle of summer? If you find it a hard task to juggle all these essential attributes of custom products in your promotional events, ask the experts to make sure that you are never off target. We at ProImprint have a thorough experience in promotional product industry and can help you come up with a well- timed and effective promotional event.
How to make custom gifts more effective promotional tools? Do share your ideas and tips with us in our facebook page.
