4 Top Tips To Stay Connected With Your Clients All Round The Year
The axiom “out of sight, out of mind”, holds true in marketing than any other field probably! The best way to please your discerning customers is freebies and deals, which in turn will drive up your brand recall. Get your brand into the minds of your recipients with small promotional gifts and thoughtful gestures that will add a personal touch to your business relations.
A custom gift or a personal Greeting
Now that we are in the middle of the year, it makes a perfect time to thank your clients who have made your year successful. Consider custom gift ideas like pens, chocolates, tablet case and powerbanks to make them feel well appreciated. Imprint your logo and a personal message to make a tangible connection with your audience. Choose gifts that are offbeat or quirky including inflatable toys or puzzles that will be talked about for a very long time.
Pro tip: Spice up the summer promotions with gift items like condiments and a few holiday recipes that will truly spice up the outdoor holidays and cookouts of your customers really special.
Be original
Make sure that you stay connected with your audience with personal messages and helpful tips and stay away from the quick fix option of automatic replies. This will help your audience to relate to your brand and your team more easily. Make sure to interact with your audience through mailers, questionnaires or contests to know about their buying patterns and to keep them engaged with your brand.
A sensible marketing plan
Make sure to come up with fresh gift ideas and an innovative marketing plan every year. This will boost your business identity and will attract your customers to your brand. Choose custom gifts that are functional and fashionable alike to impress your customers. Keep the age, demographics and gender of your target audience in mind before finalizing gift ideas. It is a smart move to opt for neutral gifts like umbrellas, shopping totes or technological items if you are expecting a mixed crowd.
Celebrate milestones
A smart way to keep your recipients’ reminded about your brand is by celebrating milestones. Hand out appropriate gifts to your high value and loyal customers during company anniversaries and other important events like Thanks Giving, Independence Day and others. These thoughtful gestures will unveil the generous profile of your business and will highlight your social commitment. People often prefer companies that are committed to the community rather than those that are keen only in growing their brands.
Personalized magnets and bookmarks can be employed during mailer campaigns to subtly prop up your brand and gently request for referrals. Explore our impressive range of custom gifts to know what is best for you. For tips and trends, call us or email us.
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