4 Fabulous Tips To Keep In Touch With Your Clients During End Of The Year

Posted by ProImprint
Posted on November 22, 2018

A loyal clientele will make the most valuable asset for any business. To maintain a strong business relationship, you can employ some smart tips and strategies to help you boost sales and build a better foundation of success.

Personal interaction: A phone call or one to one interaction will go a long way in enhancing the confidence and reassurance of your customers. It will create a personal rapport and warmth unlike non verbal means of communication like emails or flyers.

Reminders: Sending plain and simple reminders and token gifts that will remind the audience that your brand cares is another way to reinforce your relations. Customers often get promotion fatigued after getting bombarded with countless brands and their promotional strategies. Sending recurring yet subtle and interesting reminders is a great way to wipe off the promotional haze of your customers and make them brand loyal. This will help you to enhance your brand popularity among your audience unlike brands that approach their customers only during their promotions.

Create an Element Of Surprise – Mailers with a surprise gift item, a holiday greeting card to wish them a great holiday or dropping a message to say “Thanks” for being a valued customer, you can think of creative ways to go that extra mile and make your customers feel comfortable. Make sure to send gifts when your recipients expect it the least to build up a surprise element. Sending holiday gifts might not help you get the full attention of your recipients simply because the charm of your gift might get lost among the heaps of holiday gifts that they get from elsewhere.

The best way to stand out would be to make it early. For instance, by sending out custom calendar magnets in the last quarter of the year itself without waiting for the New Year break, you will have a better chance of getting a wide angle display for your brand. Reports show that calendars that reach early will have a better retention than those received after the New Year.

Use Promotional Products: It is an open secret that everyone loves free gifts and to stand out in the competition and promote brands, marketers need to use custom gifts. Custom products make an easy way for you to plan a targeted promotion. Choose high utility handouts like pens, T shirts or drinkware items that get used regularly to promote your business to your customers and prospects. Often logo items change hands, which means your message will reach an extended audience without any repeat effort or investment.