3 Top Pro Tips on Choosing Promotional Products at Fundraising Events
Handing out custom gifts at fund raising events is a clever way to get your message out for a long time even after the event itself. Make sure that the freebies you hand out remain with the audience to get the residual effect of marketing and build lasting relationships. When choosing a handout, consider a few tips to make sure that your custom gifts enjoy a very high retention.
- Choose gifts that talk about your Brand
The custom gift you choose should match your brand identity and the type of fund raiser event you are hosting. If your products are fun and quirky, then the custom gift that you choose also should exude the same vibe. Gift like mop topper pen will make a great example. However, if the event you are hosting is more upscale and targeted to stiff upper lipped professionals and a serious audience consider a refined gift choice like for instance a padfolio or a technology gift. Use your discretion to choose a gift that will complement the event and your brand image.
- Useful Gifts Are Always Well Appreciated
Useful gifts will always leave lasting impressions. People remember brands that give items that they can use in their daily lives for a very long time and will develop an affinity towards the brand on these custom products. Unless you choose gifts that are functional, you could end up wasting your promotional dime and your fund-raising event might end up as a futile exercise. Consider the nature of your target audience. If you are expecting a sports loving audience, sports apparels or fitness bottles might make great gift choices whereas an art fund raising event might require something different as picture frames or adult coloring books will make better options.
The golden rule: Match your product with your audience
- Premium quality Products
Good quality products will leave a positive impression and will put your brand in a good stead. Settling for tacky gifts to save money might do more damage than good. Though it is acceptable to stick to your company budget, make sure to find a gift that will live up to your brand image so that you will get a higher return on your investment.
Fund raising items that are popular will serve as reminders for your cause and will continue to inspire the recipients to support your cause. Reports show that most first time donors often fail to come back; by handing out interesting custom gifts, non-profits can keep their interest alive for a longer time.
If you are planning any fund raising events soon, make sure to follow these smart tips to make it a huge success.
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