20th January is Get to Know Your Customer Day- Plan your promotions

The fact there is an exclusive day in every quarter of the yearly calendar that is dedicated to get to know the customers in itself is a proof how important customers are for businesses. The third Thursday of each quarter is set aside to get to know your customers even better. This is the time of the year when businesses can find out the specific needs of their customers and to know why the customer likes to deal with your brand.

Say it with gifts: During Get to Know Your Customer Day, you can engage with your customers by handing out custom handouts. Some of the promotional items that can be considered include promotional golf shirts, polo shirts, flashlights, thermos mugs and much more. Choose season specific items to ensure the maximum utility for your customers. Personalize these with your brand and message and see how your customers will find this gesture truly delightful.

Know what they think about you: This is also a great time to conduct surveys to find out the acceptability of your brand among your audience. Keeping a tab on the consumer behavior will go a long way in fine tuning your promotional objectives. Studies show that people will be inclined to buy a product only if they get engaged with it. Every time they see your products and indulge in a friendly dialogue with it, your brand will be stored in their short term memory, which later shifts into the long term memory.

95 % of the thinking process of consumers happens in their subconscious mind. This is what makes the colors, logo, product name and customer interaction important in getting your message imprinted in the minds of your customers.

Watch the trends: You must know what your customers like to buy before you can sell it. So, make sure that the shopping experience in your stores live up to the expectations of your discerning customers. Offer something that they will surely like. The longer you can engage your consumer engages with your brand, the more likely they’ll buy your product.

Keep your customers engaged: Promotional gifts, contests, mailer gifts and tradeshows are all interesting and effective ways to keep the customers well engaged with your brand. Imprint your brand and message on the custom gifts and everytime your recipients see these logo items they will be reminded of your brand and message .

So, by knowing more about the intriguing consumer behavior, you are getting a step closer to your objectives. Getting to know your customers need not be something confined to just a day. It is an ongoing process that will continue as long as you are in business. Browse our collection of custom gifts to pick up the most appropriate gift items that you can ever think of that will help you to leave a lasting impression in the minds of your customers.

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